The number of pay-TV subscribers in Portugal increased 1.2 percent during the first quarter to 3.21 million, or 38,700 more than in the previous quarter. In annual terms, the increase was 2.6 percent, corresponding to 80,700 new subscribers, according to data published by the National Communications Authority (Anacom).
The growth was mostly due to fibre and xDSL offerings, which saw customer numbers increase by 8.2 percent and 2.8 percent, respectively, compared to the previous quarter. In contrast, the number of subscribers of TV over cable and satellite decreased. The cable TV service was responsible for 43.5 percent of total pay-TV subscribers (1.396 million), while xDSL had 705,000 customers (22% of the total), satellite had 598,000 (18.6 %), and optical fibre had 511,000 customers (15.9%).

Among the pay-TV customers, 80 percent had the service as part of a bundled package. Zon Optimus was market leader with 46.4 percent of customers, followed by Portugal Telecom (41.6%), Cabovisao (6.9%) and Vodafone Portugal (5%). Vodafone was the pay-TV provider that added the most subscribers in the quarter.

The total revenue from subscription TV services (stand-alone and in packages) reached EUR 321.2 million in Q1, 7.1 percent more than in the same period a year earlier. About 19.5 percent of homes with pay-TV had access to premium channels, while 58.8 percent had more than 80 TV channels.