The total proportion of free-to-air (FTA) TV in Spain fell to a record low of 76.6 percent in the first quarter of 2018 due to the rising popularity of pay-TV platforms, according to new figures released by communications regulator CNMC. In fact, DTT viewership has slumped by over 6 percentage points from the 82.7 percent posted in 2014, with satellite television accounting for 2.8 percent of consumption and cable TV and IPTV platforms rising to 20.6 percent in the January to March period. The regulator said pay-TV subscribers in Spain hit 6.7 million at the end of the first quarter of 2018, up 10.4 percent year on year, with 137,000 new users signing up in the first 3 months of the year.
Average TV consumption during the quarter was 4 hours per person per day, 7 minutes more than in the previous quarter, with Mediaset and Atresmedia continuing to dominate the sector, 28 percent and 27 percent of quarterly audience share respectively, plus over 85 percent of total advertising revenues. The report also revealed that nearly 89 percent of pay-TV customers received their service via a convergent multi-play package.