Brazilian commercial broadcasters SBT, Record and RedeTV! are planning to team up to challenge the dominance of TV Globo in the country's pay-TV sector, reports Noticias da TV. Namely, the three players want to jointly sell their digital TV channels to pay-TV operators, giving them more bargaining power. Currently, they provide their channels for free, despite being responsible for 20 percent of the audience on cable and DTH. There is also a plan for SBT, Record and RedeTV! to launch subscription channels, becoming a channel producer along the lines of Globosat (owned by TV Globo) and other companies such as Turner. The launch of the joint company depends on approval from Brazil's Administrative Council for Economic Defence (Cade).