O2 Czech Republic has launched an advertising campaign for the start of its TV channel O2 Sport, which starts broadcasting on 08 August. It will be available exclusively on O2 TV. The channel will show matches from the Premier League, Champions' League, Synot League and many other sports events. It uses MD/multidimension, a new way of watching O2 TV, the first non-linear TV in the Czech Republic, whose functions allow viewers to fully control their TV content.

The multidimension function allows them to view several matches simultaneously and switch between various cameras, stop, rewind or record anything and switch between various language options. Multidimension is reflected in the number of devices on which O2 Sport runs. O2 Sport will be available on PC, telephone or tablet.

The creative concept of the campaign was developed by the internal team of O2. The company Armada Films was responsible for production. The agency Medea provided media purchase and planning.