BT Sport has launched a new advertising campaign to promotion its European football content. The 'House Party' campaign features football stars from across Europe, including 13 Champions League winners, as well as BT Sports presenters and pundits. BT will run a series of ads in the new campaign to showcase the value of BT Sport's offering. It will also run rich media digital ads, outdoor posters, press and radio adds. The new campaign was created by AMV BBDO and media buying handled by Maxus.