Sky has created a new ad campaign featuring Thierry Henry to celebrate the start of the new Premier League season on Sky Sports, now available at the Sky Sports operator's Facebook page. The ad uses special effects to take Henry back to thirteen defining moments in his career. A key part of the creative process that took more than five months was replicating the cameras and lenses used in the original footage across 23 years of Sky Sports coverage of the Premier League. Post production then reshaped space and time to allow Henry to take his walk down memory lane. Sky Sports will show 116 games from the 2015-16 Barclays Premier League, along with matches from the Sky Bet Football League, Capital One Cup, Scottish Professional League, UEFA Euro 2016, Major League Soccer and the Dutch Eredivisie