Sky Deutschland announced that Sky Select offers 24/7 ad-free live coverage of the Celebrity Big Brother programme on the channel "Promi Big Brother 24 Stunden live". During the 14 days starting 14 August, the channel shows everything that happens during the live shows on Sat.1, including during the regular advertisement breaks and outside the normal broadcast times. The regular edition of Big Brother will start this autumn on Sixx and will be accompanied by Sky as well. 'Promi Big Brother 24 Stunden live' holds the Guinness World Record of the "longest uninterrupted live television broadcast" with past series.