Sky has launched its arts and culture offer, Sky Arts, in Germany and Austria over the on-demand services Sky Go and Sky Anytime. The launch of a linear channel is planned for the first quarter of next year. All content currently available are German-first broadcasts, including features and documentaries with a focus on various artistic movements, photography, architecture, acting, classical music and dance.
The launch of Sky Arts in Germany and Austria as well as the new Italian production site in Milan, where programmes for Sky Italy, Sky Germany and Sky UK are conceived and produced, are the first European initiatives of the Sky Group. The "Sky Arts Production Hub" will focus on the production of Europe-wide events with an international audience. The first production for the three Sky Arts channels is the "Sky Arts Photographer of the Year" competition, awarding the best amateur photographers in Europe.