Ericsson has signed a multi-year broadcast and media services deal with BT Sport to support the launch of three new TV channels and an interactive red button service in the UK. Ericsson will be responsible for designing, building and running three new channels: BT Sport Europe, the free-to-air channel BT Sports Showcase and BT Sport UHD. Billed as the first UHD channel to launch in the UK, BT Sport UHD will carry live football and other premium content.
The new BT Sport Extra red button service will allow viewers to choose between eight UEFA games broadcast live simultaneously, including Champions League and Europa League matches. The deal also includes a three-year extension of Ericsson’s six-year contract for BT Sport 1 and 2, which includes access, playout and media management services.