Sky Sports has announced the launch of the new 'MyAshesSummer' campaign, asking fans to send in their own images to feature in a new TV ad. The campaign has been created to show what an Ashes summer means to players and supporters. User-generated images will be shown alongside footage of great Ashes moments, as well as behind-the-scene footage from the Sky Sports cricket team. The TV ad will be updated after every Test, allowing viewers to join the campaign by sharing images or video using Facebook, Twitter, Instagram or Vine.