About 455 million digital homes were added around the world between end-2010 and end-2014, according to a report from Digital TV Research. This took the digital TV household total for the 138 countries covered in the Digital TV World Databook report to 1.045 billion. Digital TV penetration climbed to 67.2 percent by end-2014 from 40.5 percent at end-2010.
From the 455 million digital homes added between 2010 and 2014, 111 million came from primary DTT (homes taking DTT but not subscribing to cable, satellite TV or IPTV). Digital cable contributed a further 182 million. There were more pay IPTV additions (66 million) than pay satellite TV ones (60 million). However, there were still 509 million analog TV households (terrestrial and cable) by end-2014, although this was down from 866 million at end-2010.

Of the digital TV household additions between 2010 and 2014, 287 million were in the Asia Pacific region, more than doubling its total to 513 million. China became the largest digital TV household nation in 2010, rising to 285 million digital TV homes (27 percent of the world’s total) by end-2014.

The number of pay TV subscribers (analog and digital) reached 878 million by 2014, up from 718 million in 2010.

Pay TV revenues crossed USD 200 billion in 2014, up by 14.5 percent from USD 176 billion in 2010. North America generates about half the world’s total pay TV revenues