Italy’s satellite DTH platform TivuSat has reached 2.4 million active smart cards, equivalent to around 8% of all Italian homes.

The free-to-view satellite platform currently offers a total of 68 Italian and international TV channels, including all the RAI and Mediaset channels, as well as 32 national and international radio stations.

“An important milestone achieved in advance of our plan,” said Tivusat chairman Alessandro Picardi,” and a sign of steadily increasing choice for users who seem to appreciate the quality of the service.”

Tivusat is positioned as an alternative for DTT in areas with bad terrestrial reception. The platform broadcasts via the Eutelsat Hot Bird position at 13 degrees East.

The platform was launched on July 31, 2009 and is a joint venture between RAI, Mediaset and Telecom Italia Media. The broadcasts are encrypted, and can be watched using a smart card for Italian users purchasing a compatible receiver with Nagravision.

The platform last week launched a new on-demand OTT service called Tivulink designed to give viewers direct access to the VOD services of Italian broadcasters, such as Rai Replay, Rai TGR, Mediaset Rewind in HD, Infinity, and La7 On Demand.