Bonnier subsidiary C More Entertainment said Swedish country manager Robert Kviby is to take on the combined role of CDO and deputy CEO at C More. C More said it is undergoing a transformation from linear broadcasting corporation to one primarily providing SvoD. In his new post, Kviby will be responsible for developing C More with the aim was to provide a simpler, more localised and human service.

As CDO, Kviby intends to expand C More's share of the growth in chargeable OTT services. As deputy CEO, he will be responsible for developing the digital part of the organisation.

Carl Bonnier, who has previously worked in OTT and technical matters at C More, has been appointed as CPO of the SVoD service. As product chief, he will build up the team that is working on C More's SvoD service.

The aim is to develop a new ecosystem of services on the market that will include the AVoD service, TV4 Play. The project will be overseen by Cecilia Beck-Friis, CDO of Bonnier Broadcasting and deputy CEO of the TV4 group.