The global pay TV services market, including cable TV, satellite TV, telco TV and over-the-top (OTT) video, totaled USD 237 billion in 2014, up 7 percent from 2013, according to a report by IHS. Global pay TV subscribers ballooned to nearly 800 million in 2014, that is up 5 percent year-on-year. For the first time, the OTT pay TV segment provided the strongest growth. Over the 5 years from 2014 to 2019, OTT pay TV services are forecast by researchers to have the highest compound annual growth rate (CAGR) of any pay TV service. Cable pay TV revenue growth slowed to 1.8 percent in 2014, largely due to sluggish subscriber growth in North America, where net video subscribers are declining around 1 to 3 percent annually, the report said