The HbbTV platform is starting to yield a return to Polish public television provider TVP. So said Wiesław Lodzikowski, Director of Osrodek TVP Technologie, during a national conference of electronic communications operators in Torun, organised by the Polish Chamber of Electronic Communications (PIKE). After two years of investments in the project, it is finally beginning to be profitable. This was thanks to advertisers who understood how the platform worked and how to advertise on it.

According to Marian Zalewski, board member at TVP, the platform already has 1.3 million users a month. Besides TVP, the group ZPR and Stopklatka belonging to Kino Polska TV and Agora also have hybrid TV.