BBC iPlayer received 278 million requests in March, averaging 9 million requests a day. Nevertheless, the BBC states that technical problems in March resulted in an estimated 10 million TV requests not being captured and radio requests have changed because of updates to the radio streaming. Weekly requests peaked in the first week of the month, driven by Top Gear and The Voice battle round. The remake of the BBC drama Poldark was on our screens in March, and the first episode got 1.2 million requests. Comic Relief 2015 took place in March, with over 1 million requests for the second episode of the Comic Relief Bake Off.
The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users). BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.