Swiss broadcaster SRG is planning to start regular operation of the new smart TV service based on the HbbTV standard, the successor to teletext, reports. SRG launched its HbbTV services with SRF+, RTS+ and RSI+ in all Swiss regions in March 2013 as a pilot project, and content continues to grow. The Federal Office of Communication (BAKOM) is currently in the processing of approving its regular operation. The internet-based service connected to TV programmes opens up new possibilities for the advertising industry.