MTN launches music video platform in South Africa

DetailsRebecca Hawkes | 27 April 2015

Mobile operator MTN South Africa has launched a music video streaming and download platform called Music+.

The pay-as-you-go service's distinguishing feature is, said Larry Annetts, chief marketing officer of MTN SA, the rich variety of music featured emanating from South Africa and the wider continent.

"MTN Music+ seeks to develop local content and give aspiring artists a
platform to showcase their talent to a captive audience of millions of
users across the continent," said Annetts. "Music+ expands the artists' distribution footprint beyond the narrow confines of their home markets and beyond conventional means. We are pleased to avail this service which we believe will contribute to the development of music across the continent," says Annetts.

Through a technology tie-up with Huawei, Music+ will enable users to simultaneously stream and download music and videos offline using iPhones, BlackBerrys or Android devices. "The Music+ platform is designed to provide users with an interactive,
user-friendly service. The service is optimised for mobile and online
access to enhance user experience and it requires no significant device
restrictions or additional device requirements," said Edric Chu, managing director, Huawei Technologies.

"Huawei is proud to be part of this initiative that will revolutionise music in South Africa and across the continent," he added.