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Thread: Daily Satellite TV News

Google provides branding insights YouTube reach curves produced by Google for brands are currently available in 10 EMEA countries and

  1. #5621
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    Google provides branding insights

    YouTube reach curves produced by Google for brands are currently available in 10 EMEA countries and will be offered in 30 globally by the end of the year, according to David Benson, the company’s director of branding, EMEA.

    Speaking in a presentation entitled Insight: Google, YouTube, youth markets, syndication and MCN futures, he referred to one for the UK that examined light, medium and heavy TV viewers aged 18-34 that showed how original TV plans could be uplifted through suggested TV and YouTube combined plans, among light viewers by as much as 262.65%.

    Benson also referred to Google as an ‘engineering company’ and said that what constituted premium content was very much in the eye of the beholder.

    In addition, he said that Google has developed a tool that shows advertisers how their ads are working, measuring the impact of brand awareness and ad awareness.

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    Samsung leads US 4K/UltraHD TV market

    By mid-2015, more Samsung 4K TV sets were sold than any other brand, according to Parks Associates.

    Samsung accounted for 28% of 4K TV purchases made within the last 12 months to US broadband households. Best Buy was the leading retailer, capturing more than 40% of 4K TV purchases. Of the remaining brands, 17% of consumers who purchased a 4K TV in the past 12 months bought an LG, 13% bought a Sony, and 11% purchased a Vizio.

    “For both flat-panel purchasers and the subgroup of 4K TV purchasers, 44% made the purchase after seeing the product for a good price, so the major purchase motivator for flat-panel and 4K TVs was not substantially different,” said Barbara Kraus, director, research, Parks Associates.

    “However, 11% of 4K TV purchasers were motivated to buy after learning about the TV’s features, compared to 3% of flat-panel TV purchasers.”

    Brand-Purchased-4K-TV_03

    The Market for 4K TVs reports that 19% of US broadband households intend to purchase a flat-panel TV set by the end of 2015. Roughly 40% of those households are looking for a 4K TV set, which is approximately 7.5% of U.S. broadband households, while 42% of U.S. broadband households indicate they are not familiar with 4K technology. Parks Associates reports low familiarity, low willingness to pay premium prices, content concerns, and a cooling market for flat panels in general all present challenges to 4K.

    “More consumers value other attributes, including smart TV capability, built-in Wi-Fi, and high-resolution audio, over 4K picture quality—56% of U.S. broadband households planning to buy a flat panel in the next 12 months consider smart capabilities to be important, versus 39% who value 4K picture quality,” Kraus said.

    “Content availability remains a key inhibitor to 4K adoption. We expect to see lower cost 4K TV technologies presented at CES 2016, along with 4K Blu-ray players and media, as well as OLED and high dynamic range (HDR), to drive new growth in this market.”

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    ATV HD and ATV2 to join HD Austria

    Austrian commercial TV channel ATV HD and its sister service ATV2 will become available on DTH platform HD Austria on Astra (19.2° East).

    The channels will not be part of a subscription package and no access fees have to be paid by viewers. However, the signals will be encrypted for copyright reasons to restrict reception to satellite households in Austria.

    With ATV HD and ATV2, the platform operated by M7 Group will comprise all domestic Austrian TV channels. The new additions are scheduled to become available to HD Austria customers before Christmas 2015.

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    YouTube ready to take on Netflix

    YouTube, so long the home for short form content, is in active talks with studios for rights to the latest TV series movies.

    In a move that will be instantly seen as shot across the bows of Netflix and Amazon Prime Video, YouTube plans to use the recently launched YouTube Red to enter the premium TV marketplace.

    Already a $9.99 subscription to YouTube Red buys subscribers access to gaming and music. Videos developed through its content investment program is also a part of the Red package, such as Scare PewDiePie, from the creator and executive producers of The Walking Dead and comedy I Am Tobuscus.

    The Wall Street Journal reported that the discussions are being led by Susanne Daniels and Kelly Merryman. Daniels was previously an executive a Viacom, where she was in charge of programming for MTV, while Merryman is a former Netflix staffer.

    However, unlike Netflix and Amazon, the WSJs sources suggest that YouTube is looking for new content, rather than the library packages that began the two establish streaming services.

    It should be noted that YouTube Red is currently only available in the United States.

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    Perform secures Premier League from Sky Deutschland

    UK media company Perform Group has acquired the exclusive rights to broadcast English Premier League matches live and on-demand in Germany, Austria and Liechtenstein from the start of the 2016/17 season, ousting previous rights holder Sky Deutschland.

    The three-year deal of which financial details have not been disclosed also allows Perform to screen live and on-demand Premier League games in Switzerland and Luxembourg on a non-exclusive basis and includes clip rights across all five countries.

    Perform which operates sports portal Spox.com wants to show the Premier League games on the OTT service it plans to launch in selected markets in 2016. The company’s growing rights portfolio for the service also includes La Liga, Serie A, Ligue 1, NBA and NFL.

    “The arrival of Bastian Schweinsteiger and Jürgen Klopp has further increased interest in the Premier League across the German-speaking markets, and it is an exciting addition to our already extensive portfolio of exclusive live and on-demand content on our upcoming OTT offering,” said John Gleasure, Chief Commercial Officer of Perform OTT.

    He added: “We will continue to add a range of both international and local rights to the service before our 2016 launch, and look forward to announcing further acquisitions in the very near future.”

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    Addressable TV: a US perspective

    There are now 43 million households in the US that have the technology inside boxes to insert commercials targeting individuals, according to Michael Bologna, president Modi Media.

    Speaking in a session entitled The Science of Targeting, he added that his company sits down with advertisers to see whom they want to reach. It then sells just to targeted households and tells the advertisers how many saw their commercials.
    Bologna said that such household targeting in the US is currently worth only $150 million, which is extremely small compared to the overall TV ad spend.

    He also cited the example of a targeted campaign that Modi Media ran for Volvo. It generated 59 sales, worth $1.7 million, and gave the company valuable experience in how to run such campaigns, which can be undertaken for most products, including pet foods.

    Modi Media has 67 clients and has already run over 110 campaigns. Its business is allowing the digital dollar to flow back into TV.

    Although Bologna predicted that addressable ad spend would triple in 2016, he was unable to say how the market would look in five years. However, it will certainly be helped when national ads become addressable, though this is unlikely to happen in less than that time.

    Bologna also made the point that in the US, local CPNs for addressable TV are much higher than national ones. They have a huge range, from $20 up to $250.

    Modi Media is a TV business unit of GroupM. Launched in January 2014, its brief is to cover the practices of digital content distribution, addressable TV, hyper-local TV and interactive TV

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    Sky makes progress with AdSmart

    Sky has worked with 750 advertisers undertaking over 3,000 campaigns on Sky AdSmart since it was launched just under two years ago.

    Significantly, said Daniel Stephenson, Sky AdSmart – controller, Sky Media, speaking in a session entitled The Science of Targeting, 65% were new to TV and 70% new to Sky.

    Stephenson added that while linear TV is still “the big beast”, what Sky is doing is creating new demand and everything has to be seen within the context of how it complements linear TV.

    Although addressable TV is still a relatively new medium, Sky AdSmart has been able to deliver 30, 40 or even 50% uplift since advertisers began to also introduce their own data to that already used by Sky six months ago.

    Looking to how the situation will look in a year’s time, Stephenson said he hoped more advertisers and brands embrace addressable TV.

    He would also like to see them embrace creative opportunities and the need to tailor their message.

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    Ziggo Sports snaps up Premier League

    Ziggo has acquired the rights to show the English Premier League in the Netherlands, taking it away from Fox Sports.

    Ziggo said it will show a number of matches on its new channel Ziggo Sport, available at no additonal costs to all Ziggo digital TV customers, and the remainder will be shown on its premium channels Ziggo Sport Totaal.

    The channel has acquired the tights for the next three seasons and include showing the live matches and summaries on TV, internet and on the Horizon Go and Ziggo Sport app services.

    Fox Spots holds the rights to the league until the end of the current season.

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    Heavy fine for Ukrainian mux operator

    The Ukrainian DTT multiplex operator Zeonbud has been fined UAH44 million (€1.75 million) by the country’s Antimonopoly Committee (AMKU) for abusing its monopoly position.

    Zeonbud currently distributes serves in the DVB-T2 (MPEG-4) standard on the multiplexes MX-1, MX-2, MX-3 and MX-5.

    It has been in trouble with the authorities on a number of occasions and was forced in 2014 to decode 15 channels that formed part of its offer.

    As previously reported in Broadband TV News, its failings resulted in Ukraine failing to meet its ASO target date earlier this year.

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    Chromecast Ethernet adapter now in Europe

    Google has now made its Chromecast Ethernet adapter available in Europe in the Google Play store.

    The device was launched last July in the US, but is now also available in Europe. With the adapter it is possible to connect the Chromecast directly to a router to create a fast and reliable connection.

    The adapter is easy to install by connecting included USB cable to the Chromecast, run an Ethernet cable from the router to the power supply, and plug in.

    The adapter sells in Europe for EUR19.00 in the Google Play store.


 

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