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Thread: Daily Satellite TV News

Mobile advertising lags mobile viewing Michelle Clancy | 09 October 2015 Only 10% of ads are delivered in a mobile-compatible

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    Mobile advertising lags mobile viewing

    Michelle Clancy | 09 October 2015


    Only 10% of ads are delivered in a mobile-compatible format, illustrating that advertisers are missing out on a large, highly engaged target audience.


    According to JW Player research, globally, audiences continue to consume video content on mobile devices (30%), specifically smartphones (only six% of viewers use a tablet) — but advertisers are not properly leveraging the medium.

    "It is vital for content creators to stay up to date on the currently industry trends and technology usage in order to best advance their online video strategy," says Jeroen Wijering, founder of JW Player. "While the market has solidified in many ways, the most strategic video standards have still not been adopted widely in the industry, especially by advertisers. We hope our Trends in Online Video Report helps to support the need for greater HTML5 adoption in order to reach viewers on mobile devices and modern browsers and get the industry thinking about the best supporting technology for online video."

    The research found that in addition to adapting to new mobile formats, advertisers face another challenge with increasing use of ad blocking technology around the world. This was specifically prevalent within Europe, with over one in four online video viewers utilising ad blocking in Germany. Globally, the ad blocking rate sits between 10% and 30% of users. JW Player believes the rise of ad blockers is due to the fact that today's users are increasingly disturbed by intrusive banner advertising and demand a greater level of control over their video experiences.

    For those that do embrace mobile, 75% of ad impressions are delivered using the IAB VAST standard, and only 25% are delivered through Google IMA. About 60% of ad impressions use VPAID; and Google's DART is the most popular advertising server, overtaking Facebook's LiveRail.

    Meanwhile, programmatic video continues to gain critical importance in the overall media mix for advertising.

    The Interactive Advertising Bureau (IAB) State of the Digital Video World report recently affirmed the vital role that both mobile and programmatic play in digital video advertising, and uncovered some key differences in the digital video marketplace from country to country.

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    Spanish watchdog calls for changes to football TV rights

    Juan Fernandez Gonzalez| 06 November 2015



    Spain's Comisión Nacional de los Mercados y la Competencia (CNMC) is demanding a new model for distributing football broadcasting rights, specifically for La Liga.


    CNMC is demanding transparency to protect the rights of viewers, as La Liga doesn't specify how the share of rights is decided and how the match schedules are organised.

    The commission is also calling for more free-to-air (FTA) matches, particularly the semi-finals of the Copa del Rey and one game of Real Madrid or Barcelona per week, which will affect Spain's most watched match, El Clásico.

    In addition, it is asking La Liga to commercialise games and recaps within the same operation, so that all broadcasters can compete on equal terms in order to avoid conflict like that between Mediaset and the public network RTVE earlier this year.

    Lastly, the CNMC wants the bid process to be changed, as it believes that higher financial offers take precedence over technical considerations. The commission wants it to be the other way round, and also wants La Liga to clearly specify the tender criteria.

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    Akademi Fantasia season 12 debuts in Malaysia

    Juan Fernandez Gonzalez| 06 November 2015



    Akademi Fantasia, the Malaysian versión of TV Azteca's talent show La Academia Azteca, initially developed in Mexico, has debuted its 12th season in Malaysia.


    The talent show has successfully aired on Astro RIA since 2003, albeit with a two-year break between 2011-2013.

    Akademi Fantasia has become Astro's most watched talent show and one of the most iconic shows in the country, with Astro RIA reaching 65% of the Malaysian TV audience.

    Since its launch in 2002 in Mexico and Central America, La Academia Azteca has grown, scoring top ratings and winning audiences of over eight million. To date the format has aired in more than 30 countries in Latin America, Europe and Asia.

    The TV Azteca talent show is an interactive reality format which aims to find the next big musical star with amateur contestants receiving four months training in various artistic fields including singing and dancing.

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    Orange to triple Spanish FTTH homes by 2020

    Juan Fernandez Gonzalez | 06 November 2015



    Four months after acquiring Jazztel's, Orange has increased its fibre-to-the-home (FTTH) target by 40%, aiming to hit 14 million homes by the end of 2020.


    Budgeting for a total investment of up to €1.7 billion, Orange intends to double Spain's fibre-connected households from the current 5.2 million homes to ten million by 2016. Four years later, the French telco aims to reach 14 million FTTH homes, covering over 80% of all Spanish cities, with more than 20,000 inhabitants.

    Orange is also pursuing a €1.5 billion investment programme in its 4G network, in order to reach 95% of the Spanish population by 2017. At the end of 2015, Orange's 4G network will provide coverage in 1,300 cities across Spain.

    Both plans are part of Orange's strategy to invest in very high speed broadband networks in order to meet strong demand from customers for content and services.

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    Almost 40% of Latin Americans watch video on-the-go

    Juan Fernandez Gonzalez | 06 November 2015



    36% of Latin Americans watch video while they're out of the home, and 14% do it while on the move, reveals the latest comScore report on digital habits.


    As watching TV everywhere and at any time seem to be fundamental for Latin Americans, smartphones have become the region's preferred device to watch videos.

    85% of digital consumers watch digital videos at least once a month, with films and series being the most consumed content. On average, each Latin American spends 13.2 hours per week watching digital video.

    The IMS Video in LATAM report from comScore looked at Brazil, Mexico, Argentina, Colombia, Chile and Peru, the region's largest digital markets, during Q3 2015.

    "The results point to new opportunities for content distributors and brands, as they can involve with the audience through an increasing number of devices," explained Marcos Christensen, director, comScore.

    "Understanding how consumers interact with the different digital video platforms is very important information for our clients," added Gastón Taratuta, CEO, IMS. "We have reached over 70 million users in Latin America with the platforms we sell, which is why these kinds of reports are of great value in helping our clients."

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    VSN launches channel-in-a-box solution

    Juan Fernandez Gonzalez | 06 November 2015



    Spanish media management systems company VSN is to launch VSNONE TV, a channel-in-a-box application aiming to meet the demands of modern broadcasters and networks.


    vsnoneThe solution includes features like ingest, professional play-out, advanced graphics and IP broadcast in a single box.

    VSNONE TV puts together the different parts of a traditional play-out and master control system, unifying them in a single software application that operates on an IT hardware structure. This integration simplifies both installation and maintenance, reducing acquisition and operation costs.

    Servers, which are totally integrated in the VSNONE TV, offer control over the automation process, media storage, graphics engine, ingest lines, clip play-out, time shift, the DVB IP/ASI TS encoding tool, DVB subtitling and image capturing.

    Depending on a broadcaster's needs, the system enables use from one ingest channel with a SD play-out channel to several HD channels and IP broadcast. The VSN solution is launched with customisable configurations depending on the client's needs and budget.

    More information, including a demo preview, can be seen here.

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    Zig Zag, Verchaix to deliver show for Bloomberg TV in Africa

    Rebecca Hawkes | 06 November 2015



    The UK's Zig Zag Productions has partnered with content specialists Verchaix Media to produce a 12-part factual series for Bloomberg TV in Africa.


    Opportunity Africa explores the continent's untapped commercial opportunities, along with the challenges in attracting capital and building a successful business, in 30-minute shows.

    Urban Brew Studios is supplying production and logistical support in Africa for Zig Zag Productions.

    "We're delighted to be partnering with Verchaix Media and Urban Brew Studios in making 'Opportunity Africa'. At Zig Zag we have always relished the opportunity to work in vibrant new sectors and markets and this series gives us the opportunity to do just that," said Danny Fenton, CEO, Zig Zag Productions.

    Simon Miller, Verchaix, added: "Opportunity Africa is about telling engaging business stories from Africa which will shed light on the vast array of investment and business opportunities on this dynamic, exciting continent."

    The show will begin airing on Bloomberg TV Africa from May 2016.

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    Foxtel announces programme line-up for 2016

    Rebecca Hawkes | 06 November 2015



    Foxtel is promising more Australian original TV series in 2016 than ever before, with two new local dramas and a host of lifestyle shows among its local programming line-up.


    The Foxtel Original drama series Secret City is a political thriller starring Anna Torv, Dan Wylie, Damon Herriman and Academy Award nominee Jacki Weaver. The Kettering Incident, featuring Elizabeth Debicki and Matt Le Nevez, will also debut next year.

    Foxtel's LifeStyle FOOD channel will air the new show Donna Hay – Basics to Brilliance, while LifeStyle will premiere the localised format, I Own Australia's Best Home and Tiny House World: Australia.

    In addition, 2016 will see new series of Wentworth, A Place to Call Home, Australia's Next Top Model, The Real Housewives of Melbourne, The Recruit, Crimes That Shook Australia, Coast, The Great Australian Bake Off, Gogglebox Australia, Selling Houses Australia, Grand Designs Australia and River Cottage Australia.

    "Our growing commitment to producing exclusive home-made signature programming for our subscribers will continue in 2016, with more Australian original series than ever before. Our significant investment in acquisitions will also continue, giving Foxtel viewers the biggest array of overseas series available in Australia," said Brian Walsh, executive director of television, Foxtel.

    International shows are also represented through content deals with HBO, Showtime, BBC Worldwide, NBCUniversal, Paramount, Disney, CBS Sony, Warner Bros and 20th Century Fox.

    HBO's anticipated new dramas Vinyl – produced by Martin Scorsese and Mick Jagger – and Westworld, starring Anthony Hopkins, are among the 2016 line-up from the US, while new British drama comes in the shape of literary classic War and Peace with an all-star cast including Lily James, Paul Dano, James Norton, Jim Broadbent, Gillian Anderson, Greta Scacchi, Stephen Rea, Ken Stott and Ade Edmondson. Also new to BBC First next year will be The Night Manager, based on the novel by John Le Carré.

    International hits Game of Thrones, The Walking Dead, Fear The Walking Dead, Ballers, Luther, Ray Donovan, Girls and American Idol will also return on the Australian pay-TV platform next year.

    "Our on-demand Foxtel Anytime offering will continue to be the driving force behind the most comprehensive nationwide streaming service available to all customers as part of their package. Over the next year, Foxtel will provide its subscribers with more than 16,000 hours of programming, available anytime," added Walsh.

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    Al Jazeera launches Apple TV app

    Rebecca Hawkes | 06 November 2015



    Al Jazeera English is now available on the recently launched Apple TV, providing viewers with global news coverage live and on-demand.


    Users can save videos to view later, access their saved content from a watch list, access Al Jazeera's live video stream, and see the Qatar-based international news channel's daily schedule.

    "Al Jazeera works diligently to make sure that our rich content is available on all new digital platforms. The launch of the Al Jazeera app on Apple TV is just one example and we will continue to add more," said Ibrahim Hamid, director of enterprise and digital platforms, Al Jazeera Media Network.

    "Future versions of our Apple TV apps are already in the process of development which will allow users to have a continuous personalised experience between our mobile apps and the TV apps, essentially allowing you to save videos from your favourites on your mobile app on-the-go and then seamlessly play those videos when you get home to your Apple TV without any hassle."

    Imad Musa, manager of Al Jazeera English Online, added: "Whether you are looking for a two-minute clip on the latest developments in Jerusalem, a full documentary on India's rising power in Africa or an impassioned debate on the future of Syria, we want you to be able to find it easily on the device of your choice. Apple TV is another platform which will bring our award winning content to everyone interested in global affairs, anywhere in the world at the touch of a button."

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    iROKO unveils Nollywood content distribution arm

    Rebecca Hawkes | 06 November 2015



    African online video service iROKO is to license its extensive library of Nollywood films and TV series across multiple platforms through its newly formed global content distribution division.


    In addition to its content licensing remit, London-based iROKO Global will partner with pay-TV, Internet TV, inflight and YouTube partners in key markets such as the UK, US and France to develop iROKO branded channels.

    The online video company offers 1,500 titles and 3,000 hours of programming, and already counts StarTimes, Canal, the Africa Channel, British Airways, Emirates, and South African Airways as partners.

    The division will be headed by senior vice president Justine Powell, who recently joined the company from Associated Press where she held the position of director of sales for Europe and Africa.

    "The gains Nollywood has made in the last five years has been staggering. Building on this momentum, and giving Nollywood the international platform it deserves, iROKO Global will be making the best content the industry has to offer available to its largest audience yet," said Powell.

    The move follows iROKO's diversification into linear TV earlier this year, with the debut of two channels on the StarTimes pay-TV platform.


 

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