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Thread: Daily Satellite TV News

India's NDTV inks content discovery deal with Taboola Rebecca Hawkes | 01 October 2015 NDTV's digital division NDTV Convergence has

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    India's NDTV inks content discovery deal with Taboola

    Rebecca Hawkes | 01 October 2015


    NDTV's digital division NDTV Convergence has entered into a three-year deal with content discovery platform Taboola for between US$13 to $15 million, based on Web and mobile traffic projections.


    Taboola will power content recommendations to the NDTV Convergence audience of over 60 million unique visitors. It will provide advertisers with an option to now target the premium NDTV audience through native content marketing, and also work with NDTV to increase user engagement.

    The companies have already been working together for a year, prior to the new arrangement.

    "This truly is a landmark deal given its size and scale, making it the largest and one-of-its kinds in the Indian digital media eco-system," said Vikram Chandra, CEO and executive director, NDTV group.

    NDTV Convergence managing editor Suparna Singh added: "We are always striving to provide our consumers with high quality and the best possible content. When we started this journey, the Web was a much simpler place. Today, as social media feeds continue to fragment the user base, we need to customise content based on user interest. As always, we aim to be on the cutting edge and this partnership also gives us a new and unique way to monetise our growing audience across platforms."

    Taboola's CEO and founder Adam Singolda said the company sees the audience potential in India "as a massive opportunity" as many citizens are now accessing the Internet for the first time via mobile and can be tempted with high quality content.

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    Al Jazeera channels shift MENA frequency

    Rebecca Hawkes | 01 October 2015


    Al Jazeera's channels across the Middle East and North Africa (MENA) will be moving frequency from their existing Nilesat position on 1 October.


    Viewers on the 10992V and 11636V satellite frequencies will experience a permanent blackout from then, and will have to retune to 10971 V. This latter frequency will only become available from 1 October.

    "This change is part of Al Jazeera's continuous pursuit of the latest technologies in the world of satellite and digital broadcasting. The new frequency will provide transmission with higher quality and power than the previous ones on the same orbital position. It will be placed on the newly launched Eutelsat satellite in the same orbit," said Ibrahim Nassar, manager of teleport, Al Jazeera.

    The affected channels are: Al Jazeera Arabic, Al Jazeera English, Al Jazeera Mubasher, Al Jazeera Documentary, and Al Jazeera America.

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    TV5Monde hops aboard AsiaSat 5 for Asia-Pacific HD coverage

    Rebecca Hawkes | 01 October 2015


    French language network TV5Monde and AsiaSat have entered a long time agreement for the broadcast of TV5Monde Asie HD and TV5Monde Style HD channels across the Asia-Pacific.


    TV5Monde Style HD was launched on AsiaSat 5 earlier this year, though this agreement extends the service agreement originally entered into by the Hong Kong-based satellite operator and the TV network.

    TV5Monde Asie HD shows 18 daily news bulletins, films and TV series, entertainment programmes, documentaries, cultural shows and international sports coverage, all in French with subtitles in English, French, Vietnamese and Russian. The standard definition version of the channel is already available across the Asia-Pacific via the AsiaSat 7 satellite.

    "Over the past two decades, AsiaSat has proven to be our most preferred satellite partner as it offers Asia's most popular broadcast platforms for ubiquitous audience access across the region. We are delighted to expand our strong partnership with AsiaSat to broadcast more compelling and high-quality HD French programming in Asia," said Yves Bigot, CEO, TV5Monde.

    "We look forward to continuing our support for TV5Monde with superior coverage, audience access and value added services for years to come," added Sabrina Cubbon, vice president, marketing and global accounts, AsiaSat.

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    PlayOn upgrades video streaming

    Editor | 01 October 2015


    Claiming to have leapfrogged its competition, PlayOn has released version 4.0 of its streaming software.


    272509The upgrade is said to combine the best features of cable TV with the convenience of streaming into one desktop application. It allows users to choose from recommended shows, clips and films, search and navigate through a channel listing to find favourite shows.

    It also allows users to organise local content in the app as well as stream it to a TV, enabling the DVR features of recording streaming videos, automatic recording of new shows upon release (subscriptions), and the ability to record all of the shows in a given series. It can also stream or cast to Roku, Chromecast, Xbox, PlayStation, and 20 other online video set-top devices and connected TVs. There is a commensurate ad-skipping feature.

    "The new PlayOn brings a holistic streaming solution to the American consumer," said Jeff Lawrence, CEO of MediaMall Technologies, creators of PlayOn. "We encourage all consumers to give it a try for free."

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    MTV appoints new president

    Joseph O'Halloran | 01 October 2015

    Viacom's MTV division has named Sean Atkins as its new president to oversee all creative and business operations for the brand as well as sister networks, MTV2 and mtvU.


    SeanAtkinsFormerly general manager and executive vice president of digital media and strategy at Discovery Communications, and with executive experience at HBO, and Yahoo!, Atkins has held leadership positions across development, digital media, production, strategy, marketing, product development, and consumer products. At HBO he helped conceptualise and build the HBOGo platform and responsible for driving Discovery original online video strategy and networks including Revision3, SourceFed, Discovery News and TestTube.

    More pointedly given the nature of his new role and MTV's audience profile, Atkins was a driving force behind Discovery's 2012 acquisition of millennial-focused Revision3, among the first strategic acquisitions of a multi-channel network by a major media and entertainment company.

    Atkins will report to Doug Herzog, president of the Viacom Music and Entertainment Group. MTV programming co-heads, Mina Lefevre, executive VP and head of scripted development; and Lauren Dolgen, head of reality programming and executive VP of series development, will report directly to him.

    "Sean is smart, creative, passionate and remarkably energised about the sea change at hand in our industry," said Herzog. "The strength of MTV lies in its ability to constantly reinvent, and Sean's forward-thinking, versatile leadership will ensure our brand and business continue to evolve and deliver for our audience."

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    Trust in UK TV ads declines

    Editor | 01 October 2015


    Most forms of UK advertising, including those on TV, have all seen a decline in trust among consumers over the last two years, says analyst Nielsen.


    RTVN 1 oct TV ad trustAccording to its latest biennial Global Survey of Trust in Advertising, which polled 30,000 online respondents in 60 countries, online video ads and online banner ads have a lower trust rating than traditional ad formats, but their credibility has held up over the last two years, while trust in TV ads has fallen.

    Of the 19 ad formats covered, only the three least trusted – mobile ads, text ads on mobiles and ads on social networks – have increased in trust over the last two years. The format hit by the biggest decline in trust in the UK was editorial content (down 8% points to 54%) followed by emails that consumers sign up for (down 7% to 56%) and newspaper and radio ads (both down 6%).

    Personal recommendation, trusted to some degree by 81% of UK respondents, was the most trusted form of advertising or communication, with the credibility gap widening between it and other formats. It now stands alone as the only format trusted by more than 60% of UK respondents – an accolade shared by some five formats just two years ago. Consumer opinions online' (58%) is now the second most trusted format (up from fourth two years ago) and is followed by 'emails signed up for' and TV ads (both 56%).

    "There isn't one simple rule for maximising advertising effectiveness in a saturated market like the UK, but understanding how consumers feel about the ads they're served on various media platforms is a good starting point," explained Nielsen's EVP of marketing effectiveness for Europe, Terrie Brennan. "While advertisers have started to follow consumers online, about a third of online advertising campaigns don't work - they don't generate awareness or drive any lift in purchase intent. More than ever, consumers are in control of how they consume content and interact with brands, so understanding ad resonance across screens is now the only way to successfully drive memorability and brand lift."

    Notably, personal recommendation was also the format most likely to lead to some form of action being taken by consumers (cited by 71% of respondents), followed by opted-in emails (62%) and TV ads (53%).

    Yet striking a more optimistic note for the TV industry, Brennan stressed that even though brands have generally increased their digital ad spend as they become more comfortable with digital advertising and measurement, TV formats still deliver the highest unduplicated reach, up to 85-90%. The analyst cautioned moving from TV to an all-display digital plan as 'a bold move', advising that a mix of both offline and online channels would typically offers the best ROI.

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    New president for MTV

    Sean Atkins has been appointed president of MTV, overseeing all creative and business operations for the youth entertainment brand and its sister networks, MTV2 and mtvU.

    He will report to Doug Herzog, president of the Viacom Music and Entertainment Group, while MTV’s programming co-heads, Mina Lefevre, executive VP and head of scripted development; and Lauren Dolgen, head of reality programming and executive VP of series development, will report directly to Atkins.

    Commenting on the appointment, Herzog said: “Sean is smart, creative, passionate, and remarkably energised about the sea change at hand in our industry.

    “The strength of MTV lies in its ability to constantly reinvent, and Sean’s forward-thinking, versatile leadership will ensure our brand and business continue to evolve and deliver for our audience”.

    Atkins joins MTV from Discovery Communications, where he most recently served as general manager & executive VP of digital media and strategy.

    Prior to joining the Digital Media team, Atkins ran the West Coast for Discovery Studios, Discovery Communications’ full-service production studio that develops and produces original programming.

    Atkins joined Discovery Communications from HBO where he was senior vice president of digital media.

    Befoere that, he held positions at Yahoo! Entertainment, Vulcan Programming, Warner Bros., Mediaconnex and Disney, where he started his career.

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    Union agreement on Ono layoffs

    Spanish unions have agreed to a revised total of 1,059 redundancies at Spanish cablenet Ono. It’s a significant reduction on the initial 1,297 originally proposed by new owners Vodafone, though still represents a reduction of some 17% of the workforce.

    However, while unions UGT and STC have committed to the revised proposals, COOO has so far refused to give its approval.

    The new package improves the terms for voluntary redundancy and says any forced layoffs won’t take place until at least January 1, 2016. Vodafone-Ono says employees will receive 45 days pay per year worked until February 2012 and 33 days per year for the period after that.

    An early retirement plan for those aged 55 and over is also on the table.

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    Discovery underway with Olympic talks

    Discovery Channel has confirmed talks are underway with potential broadcast partners for the Olympic Games in Europe.

    Peter Hutton, CEO, Eurosport told an investor day that Eurosport’s programming schedule is nearly 50 percent Olympic sports, creating the opportunity to tell stories about the characters and events all year long.

    Hutton said the Olympic Games would be profitable for the broadcaster with 70% of costs funded through sublicensing agreements.

    The talks are with both traditional and new distribution partners, such as mobile and digital.

    At last month’s RTS Cambridge event, ITV CEO Adam Crozier said the broadcaster would be interested in Olympic rights. It hasn’t shown the games since the 1970s.

    In June, the International Olympic Committee awarded all TV and multiplatform broadcast rights in Europe to Discovery and Eurosport for the four Olympics in the 2018-2024 period.

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    Teo enrichens TV Everywhere service

    The TeliaSonera-owned Lithuanian incumbent Teo will add more content to its TV Everywhere service interneto.tv this month.

    Starting from today (October 1), viewers are being offered the online TV channel Delfi TV, which covers sport, news, fashion, intererior design and entertainment.

    From the middle of the month, the channel line-up will also be supplemented by MTV Hots, VH1, VH1 Classic and Nickelodeon.

    As of this month, interneto.tv’s offer will consist of 27 TV channels and 16 radio stations.


 

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