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Thread: Daily Satellite TV News

Pilgrim Studios options TV , film rights for Mensch on a Bench Michelle Clancy | 21 September 2015 Pilgrim Studios

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    Pilgrim Studios options TV , film rights for Mensch on a Bench

    Michelle Clancy | 21 September 2015


    Pilgrim Studios has optioned television and film rights for The Mensch on a Bench, a property created by toy maker and entrepreneur Neal Hoffman.


    A Yiddish word that translates to 'a good person,' mensch is a fitting moniker for 'Moshe,' Hoffman's Hanukkah hero who tells the story of the Jewish holiday through adventures that always circle back to values of kindness, gratitude, humour and an independent spirit. Pilgrim plans to create an animated Mensch on a Bench holiday special that celebrates the season and demonstrates how many of Hanukkah's themes are universal.

    "We're always looking for great storytelling and for stories that aren't commonly told," said executive producer and CEO of Pilgrim Studios, Craig Piligian. "We found both in Mensch on a Bench, and we're excited to launch what we believe will become an enduring holiday tradition."

    Hoffman created The Mensch on a Bench in response to the tinge of holiday envy that Jewish kids often feel during the Christmas season.

    "When my five-year-old asked if he could get an Elf on the Shelf, I joked, 'We're Jewish – you can have a Mensch on a Bench!," Hoffman said. "That's how the idea was born. It feels great to create new ways for Jewish families to celebrate and participate in the holiday spirit, and I'm thrilled to be working with Pilgrim to make the Mensch on a Bench an even bigger part of the season for everybody."

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    MediaMath launches Oracle Marketing app

    Michelle Clancy | 21 September 2015


    MediaMath is integrating with Oracle Marketing Cloud to enable B2B and B2C marketers to drive engagement by combining paid and owned media.


    MediaMath's TerminalOne for Oracle Marketing Cloud application is an app that lives within the Oracle Marketing Cloud user interface and allows marketers to extend and align their messages by leveraging powerful retargeting tactics across paid media channels. Additionally, marketers are able to build more actionable customer profiles by activating email-based audiences across paid channels.

    "By working with Oracle, we are integrating powerful and complementary advertising and marketing technology to provide marketers with the complete end-to-end infrastructure they need to target their audiences at every stage of the customer journey, from awareness and engagement to purchase and retention - and beyond," said Chris Victory, VP of Global Partnerships and Business Development at MediaMath. "The MediaMath app for Oracle Marketing Cloud is just the tip of the iceberg when it comes to our plans for collaborating and merging the worlds of paid and owned media."

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    Nearly nine-tenths of US households own at least one HDTV


    Even though it has somewhat lost its lustre compared with ultra HD, HDTV is quietly getting diffuse in the US.


    271631According to a study by ShoppingNexus.com, 86% of US households own at least one HDTV, with almost two-thirds (64%) claiming to own two or more.

    In terms of popular screen technologies, LED displays were most popular with 60%, clearly beating other options including LCD (26%) and plasma technology (14%). Only 3% of consumers were 'actively considering' the purchase of a curved HDTV. The vast majority (70%) of those surveyed would not seriously consider a curved HDTV.

    Price (30%), brand (28%) and TV size (16%) were the most important factors for consumers with regard to making purchase decisions. However, few (7%) described themselves as 'very brand loyal'. It seems that the majority (58%) of respondents prefer to shop for the best price among a select group of household brand names. Reviews (12%) were cited by many shoppers as relevant factors to consider during the purchasing process.

    "We continue to see more consumers turning to the Internet to find the best HDTV deals," said Brian Meyer, president of Shopping Nexus. "The majority of those we polled [in the report] start their searches online (as opposed to shopping in a bricks and mortar store). While many (34%) turn to Amazon.com or other online retailers first, a sizeable percentage (17%) utilises an online comparison website, such as ShoppingNexus.com."

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    Netflix up in the air with Virgin America

    From over-the-top (OTT) to over land and sea: SVOD leader Netflix has now become the star in-flight attraction of Virgin America.


    The US airline, part-owned by Sir Richard Branson, is to provide complimentary in-flight Wi-Fi access that allows new and existing Netflix members to enjoy their entire catalogue of films and TV shows. Content will be available on-board Virgin America's new ViaSat Wi-Fi–equipped aircraft — new Airbus A320s being delivered from Autumn 2015 to mid-2016 — to smartphones, tablets and laptops at no cost until 2 March 2016. In addition to offering free streaming through its new ViaSat Wi-Fi network, as of October 2015 Virgin America will also offer season one of Netflix original series House of Cards for free on the airline's recently upgraded Red touchscreen seatback in-flight entertainment platform.

    "Netflix and Virgin America are both known for their focus on innovation and for shaking up their respective industries – so we're thrilled to team up to bring the best in technology and entertainment to the skies," commented Abby Lunardini, Virgin America vice president of brand marketing and communications. "These latest generation investments in our Wi-Fi and entertainment platforms allow us to provide the largest breadth of streamed content ever available at 35,000 feet."

    "As Wi-Fi becomes more ubiquitous, it's going to be increasingly possible for members to enjoy Netflix wherever they want," added Bill Holmes, global head of business development at Netflix . "We're delighted to partner with Virgin America."

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    Online video boom heralds rise of the 'super viewer'

    A comScore research note has identified the emergence of a new type of consumer of video driven by binge-watching and time-shifted viewing.


    RTVN 30 Sep super viewerKnown as the 'super viewer', the new demographic is characterised as highly-engaged multi-platform consumers who crave specific content that appeals to their interests, hobbies or passions throughout the day, no matter the time or device.

    comScore says the trend is most often observed across cable networks that create lifestyle or interest-based content around particular categories like cooking, finance, news and sports. In addition, instead of one platform competing with another for their attention and time, super viewers actually consume more content throughout the day across multiple devices versus single platform users.

    Because super viewers access content across TV and digital, the net result, calculates the analyst, is that cable networks benefit from up to a 50% lift in their total audience reach when they account for the content consumption that's also happening on their digital properties. Moreover, the company suggests that in certain categories such as sports and news, super viewers account for more than 42% and 27% of total time spent on TV and digital platforms, respectively.

    But in assessing what this means for business, comScore cautioned that for advertisers to capitalise on this new viewing phenomenon, they should look at cable networks with a niche audience reach that can maximise the frequency of their brand messaging. It advised that by placing highly contextual or sequential messages on the right platforms at the best time of day, advertisers can optimise their cross-platform media strategies to leverage a networks' entire ecosystem on TV and digital.

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    Teleste selected for Canal Digital upgrade

    Teleste has reached agreement with Canal Digital Cable TV to deliver access network equipment for its network upgrade.

    It will supply the Telenor Norway subsidiary with 1.2 GHz optical transmission systems as well as coaxial amplifiers that enable maximum the new DOCSIS 3.1 standard for broadband connectivity over HFC infrastructure.

    The total value of the agreement is estimated to exceed €15 million between 2015 and 2019.

    Canal Digital is looking to radically upgrade the broadband speeds it offers its customers. It represents the first DOCSIS 3.1 upgrade project in Nordic countries.

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    Tough times for Serbian cable

    Cable operators in Serbia pay much more in copyright fees than their counterparts elsewhere in Central and Eastern Europe despite achieving a major reduction this year.

    Speaking at Media Platform 2015, Andrija Bednarik, chairman of the board at the Serbian cable association PUKOS, said that prior to the beginning of July they were required to pay 8.8% of their income, based on the number of subscribers and subscription fee.

    Now, royalties for copyright and related rights amount to just over 3% of their income, with the societies Sokoj, OPPS and PI, and OFA receiving 2%, 1% and 0.158% respectively.

    Speaking generally about the market in Serbia, Bednarik added that despite growing in the previous few years, the number of pay-TV homes fell from 1.55 million in 2013 to 1.5 million last year, with penetration down from 62% to 60%.

    Cable homes fell from 1.09 million to 931,000, while DTH homes rose from 216,000 to 246,000.
    IPTV homes accounted for the remainder and grew by 5% last year.

    Meanwhile, pay-TV revenues increased from €120 million in 2013 to €123 millon last year, with cable accounting for 64% of the total.

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    Arris-Pace deal gets antitrust clearance in Portugal

    The $2.1 billion acquisition of Pace by Arris has received unconditional merger clearance from the Portuguese Competition Authority.

    It follows earlier agreements with the administrations in Germany and South Africa.

    The deal between the two companies was initially announced in April.

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    Iskon boosts broadband and TV service

    The Croatian telco Iskon, which is wholly owned by the incumbent Hrvatski Telekom (T-HT), has expanded its superfast internet service from major cities to the whole country.

    At the same time, has made its IPTV service, known as Iskon.TV, available free of charge for six months.

    Alongside this offer viewers will be able to receive the HBO+ Cinemax package free for three months and Snimalica service, which automatically records the last 72 hours of programming for 19 channels, for six months.

    Snimalica is already used by 55% of Iskon.TV subscribers.

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    Eurosport to join Zattoo in Germany

    Eurosport will be available as a live-stream on internet TV platform Zattoo in German-speaking Europe from October 1, 2015.

    After DMAX and TLC, the sports channel will be the third free-to-air channel from Discovery Networks Deutschland to join Zattoo.

    Through Eurosport, internet users can watch sports events like the Grand Slam tennis tournaments, the Tour de France, the 24 Hours of Le Mans and the FA Cup on any device with an internet connection.

    Eurosport will be part of Zattoo’s free-of-charge basic package financed through advertisements screened during startup and channel switching.


 

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