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Thread: Daily Satellite TV News

Loyal fans and big moments build buzz on social TV Editor | 24 August 2015 Despite a traditional difficulty in

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    Loyal fans and big moments build buzz on social TV

    Editor | 24 August 2015


    Despite a traditional difficulty in quantifying the real effect of social TV, evidence is emerging of how Twitter fans are boosting reach.


    NIelsen soicall TV 24 AUgAccording to a report from leading measurement firm Nielsen, there are three tangible trends from the use of such platforms: new social TV authors are regularly joining programme conversations; loyal authors are becoming valuable for more than just their social allegiance; and big programme moments are inspiring more fans to jump into the conversation.

    In general, said Nielsen, social media activity about live TV programming ebbs and flows as each programme airs, signalling how engaged the general audience is with what they're watching. But, it added, that stepping outside the minute-by-minute activity often reveals that individual programmes see relatively steady overall levels of social activity during live airings.

    The study found that the total number of individual Twitter authors that Tweet about a programme across a season is significantly larger than the number of individuals that contribute to programme-related conversation in a given week. For the programmes in the study, an average of ten times as many authors Tweeted about a programme in total across a season compared with the number of authors who contributed in an average week. For the top loyal programmes, up to 24% of authors posted with such a frequency over the course of the season.

    The analyst said that such programme authors who tweeted about three or more episodes also exhibited other traits that could be valuable for TV networks and advertisers. On average, these authors sent nearly three times as many Tweets per episode than other authors. They were also found to have more followers and sent more Tweets about brands. Identifying and cultivating relationships with loyal authors could be powerful for TV networks and advertisers as they each look to maximise earned media driven by TV content and advertising.

    The study also found that there are big moments within a season when larger groups of authors jump into the conversation. On average, a quarter of all programme authors Tweet about premieres and 16% Tweet about finales. Between these two groups combined, networks can expect to hear from an average of 38% of programme authors during those two moments.

    Nielsen concluded that the opportunity for networks to build loyalty among social TV authors and drive buzz about their programs is huge. It advised advertisers and agencies that 'the well is deep with opportunity' to take advantage of such patterns in engagement to maximise brand-related buzz around TV placements.

    It added that there were three key takeaways. Firstly it suggested that for many programmes, there could be an opportunity through retention strategies – such as on-screen calls to action, live Tweeting by owned accounts, or paid social campaigns – to convert new authors that join the programme conversation over the course of a season into loyal programme authors. There was also value for networks and advertisers in engaging loyal programme authors, identifying and engaging with them to maximise programme-related buzz and finally key moments such as premieres, finales or other high engagement episodes offer opportunities to engage with more authors.

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    BT Sport secures 2017/18 Ashes

    BT Sport has signed a deal to screen the 2017/18 as part of a five-year deal with Cricket Australia.

    The agreement comes as a major blow to Sky Sports, which has covered England’s oversea’s cricket tours since England’s visit to the West Indies in 1990 and also holds the live rights to England’s domestic and international cricket. It has just completed the coverage of five Ashes Tests in England through a dedicated channel.

    The deal will see BT screen 210 days of international cricket including the five-match Ashes Test Series against rivals England in 2017/18. Multiple series against world leading nations such as New Zealand, South Africa, India and Pakistan will also be broadcast on BT Sport. Also included are 35 KFC Big Bash League matches, the women’s Ashes and the women’s T20 Big Bash League.

    Delia Bushell, Managing Director of BT TV and BT Sport, said: “BT Sport is delighted to be adding international cricket to its line-up, and to be the new home of the next Ashes tour in Australia. We will show live domestic games featuring the best players in the world during the Big Bash League and all Australian home matches for the next five years.”

    Cricket Australia Executive General Manager of Media, Communications & Marketing Ben Amarfio said the agreement signalled a new era in Australian cricket broadcasting. “BT Sport put forward a highly compelling bid for the rights to broadcast cricket from Australia to audiences throughout the United Kingdom. They are uniquely placed to become one of the UK’s largest sports channels and we think cricket can provide the content and opportunities to help them do just that.”

    BT will no doubt look to assemble its own cricket team to rival that of Sky, which has a commentary box packed with former England captains, all of whom are under captains. In the short-term it can be expected that BT relays the coverage of Australian broadcaster Channel 9 for matches not involving England.

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    NTV-Plus adds channels, Spanish football

    The Russian DTH platform NTV-Plus will add four new movie channels to its offer on September 1.

    Two of the channels – Mir Seriala, offering national TV series, and Sony Turbo, featuring films, action and comedy TV series – will be carried in the base package.

    Meanwhile, Sony Sci-Fi and SET Entertainment TV, the latter targeting a mostly female audience, will be found in the VIP Kino package.

    Separately, NTV-Plus has acquired the rights to Spain’s La Liga.

    As a result, Spanish football will now be shown on the platform’s thematic channels, as well as the federal public channel Match TV.

    NTV-Plus already holds the rights to the football championships in England, Italy and France.

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    A+E enhances management team

    A+E Networks UK has appointed Adrian Pilkington senior VP, distribution strategy, effective September 1.

    In what is a newly created role, he will oversee the strategic planning and execution of branded channel and digital distribution across the UK, Nordic, the Benelux and CEEMEA. He will also be responsible for developing A+E Networks UK’s high-growth corporate strategy with COO Nicolas Eglau, to whom he will report.

    The announcement follows the recent appointment of Eglau as COO and the promotion of Heather Jones to senior VP, content and creative. Both report to Dean Possenniskie, MD, EMEA for A+E Networks, along with Karl Burnett, VP, human resources.

    According to Possenniskie, “we are continuing to build a first class management team at A+E Networks UK to drive the growth of our brands and business.

    “Distribution and Strategy is a key element to our future success and growth plans, and I am delighted to bring an executive of Adrian’s calibre and experience to lead this area of our business.”

    Pilkington joins A+E Networks UK from Sky, where he served as director of partner channels for the past five years. He was responsible for Sky’s commercial partnerships with over 60 retailed channels, fronting strategic initiatives such as Sky’s HD, Sky Go, and more recently the NOW TV partner channel launch program.

    Prior to joining Sky’s channels & operations team, Phe was responsible for the launch and management of Sky’s interactive business.

    Commenting on his appointment, Pilkington said: “I’m delighted to be joining the A+E Networks UK management team at such an exciting time. The company has raised its ambitions across all territories and it’s a privilege to be part of this new challenge.”

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    Report: Ziggo triple play under pressure

    Ziggo’s share of triple-play market under pressure, according to a new report from Telecompaper.

    Over 4.6 million Dutch households have triple-play subscriptions, taking three fixed services (broadband, TV, fixed telephony) from a single provider. Ziggo is the biggest player in the triple-play market, but its market share is under pressure, falling by 4% over the past year. Consumers say the monthly costs are the most important reason to take a triple-play subscription, according to the research from Telecompaper. However, the reliability of the connection and the provider’s brand image are becoming more important.

    A majority of Dutch households have triple-play (61%), equal to over 4.6 million households. Almost 10% of them also have a mobile subscription from the same provider (quad-play). Triple-play is still increasing its share of the market; a year ago, its penetration was at 56% of households. Couples without children are one of the groups adopting triple-plays more, with 39% of households in this group having a triple-play in Q2 2015, up from 35% a year earlier.

    Ziggo’s share is declining, losing 4% during the past year. In contrast, the second most popular triple-play provider in the Netherlands KPN added 3% over the same period and now holds almost a quarter of the market. The smaller triple-play providers also showed some gains, including Caiway, Delta and XS4Al.

    The monthly costs are the most important reason for consumers to purchase a triple-play package; four out of ten mentioned this as a reason. The reliability of the connection comes an increasingly close second with 31%. Also the good name of the provider is mentioned more often in the top five reasons to purchase a triple-play package, suggesting aspects other than price are becoming more important to consumers as triple-plays become more common.

    The majority (80%) of subscribers said they don’t want to change anything about their triple-play subscriptions. 4% would consider ending their fixed telephony subscription, in line with other data showing a decline in monthly use of the fixed line.

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    300 jobs to go at restructured MTG

    Modern Times Group (MTG) has taken the next step in its transformation by launching a restructuring programme.

    According to the company, its objective is to “drive the Group’s ongoing digital transformation, fuel investments in the Group’s existing businesses, and to enable the Group to continue to generate profitable growth”.

    It adds that “the new structure will realign a wide range of functions, increase efficiency levels across the business, yield savings to offset the significant adverse currency effects that the Group faces and enable reinvestment in the Group’s core business and continued digital expansion”.

    In practical terms, MTG will shed a total of around 300 jobs in Sweden, Norway, Denmark and the UK, as well as impair content and other assets.

    Restructuring costs will amount to around SEK700 million (€73.5 million), with redundancies accounting for 60% of the total and impairment the remaining 40%.

    They will be charged against Q3 operating income as a non-reoccuring item.

    Annual savings of the restructuring will amount to SEK600 million and be fully effective from 2017.

    Commenting on the restructuring, Jørgen Madsen Lindeman, MTG president and CEO, said: “We started on this journey to transform the Group, in order to drive and shape the fast moving changes in consumer behaviour and the video entertainment environment. We want to be able to continue to invest in our successful existing operations and exciting new businesses, in order to secure our future profitable growth, and that requires accelerated changes in our current structure. Today’s announcement follows the management changes we made in May, and local leadership teams are now adjusting their organisations accordingly.

    “The decisions and actions that we are taking are difficult because valued colleagues will leave the group, but they are necessary and we are doing all that we can to assist those affected by these changes.”

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    Problems mount for Prima TV

    The Romanian commercial broadcaster Prima TV has become insolvent.

    According to Mediafax, this follows a decision by the Bucharest Court to open a general procedure against the debtor.

    It adds that the court has appointed SMDA Mures Insolvency Specialists SPRL as the provisional insolvency administrator.

    As previously reported in Broadband TV News, Prima TV, which is owned by the entrepreneur Cristian Burci, filed for bankruptcy earlier this month.

    Prima TV was established in 1994 and includes SBS Group and ProSiebenSat.1 among its previous owners.

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    Slovak DTH platform to launch soon

    A programme structure for the long-awaited Slovak DTH platform Antik Sat should be known in early September.

    Quoted by Zive, Vlastimil Lakatos, Antik Telekom’s manager of TV services, added that the company has signed a contract for satellite capacity – it will use a total of four transponders on Eutelsat 16A (16 degrees East) – and entered into agreements with the majority of TV broadcasters.

    It is understood that Antik Sat will initially offer viewers around 90 channels, a third of which will be in HD. SD and HD services will be at 2 Mbps and 6 Mbps respectively, with the platform employing MPEG-4 compression.

    Customers will initially be offered HD boxes and CAMs, with hybrid boxes being made available at a later date.

    Once up and running, Antik Sat will be the sixth DTH platform in Slovakia.

    It is being developed jointly with Telekom Austria and its services will also be available in the neighbouring Czech Republic.

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    HBO launches in Portugal September 1

    HBO is to launch in the Portuguese market on September 1.

    The Game of Thrones producer made the announcement through a video on YouTube and a countdown website. The move comes ahead of the debut of Netflix in Portugal.

    No further details have been given as to the launch, but eagle-eyed observers note that the website is registered to NOS Lusomundo.

    HBO is already available in the Nordic market, but in the UK, Germany and Italy it has an output deal with Sky, with content distributed on Sky Atlantic.

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    RR Media and joiz offer viewer interaction solution

    Israel-based digital media service provider RR Media has teamed up with Swiss community marketing platform joiz to offer next-generation user engagement and loyalty club tools for broadcasters, content owners and rights holders.

    The joint solution sees all of RR Media’s content management, channel playout and global distribution network capabilities integrated with the joiz platform spanning across TV, mobile and web.

    The solution aims to provide new methods of enhancing user experiences and turning passive viewers into engaged consumers. Through smart data mining, e-commerce integrations, sponsorships, content partnerships and targeted advertising, it creates new, untapped content monetising opportunities, according to the partners.

    The solution enables content owners and broadcasters to personalise their offering to audiences with the use of real-time user and social media data, thereby gaining new ways to interact, engage and target viewers and creating a deep level of integration between playlist, assets, screen delivery and social engagement.

    RR Media is offering the solution as part of an integrated digital media services model, taking responsibility for managing all services, from setup stage to operation of the platform and beyond, leaving content owners and broadcasters free to focus on content creation.

    The solution is available as part of RR Media’s solaRR platform and will be on display at IBC in Amsterdam from September 11-15, 2015 at booth number 1.B24.


 

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