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Thread: Daily Satellite TV News

ANGA COM 2015: Eutelsat TV Forum shows satellite TV business opportunities New business opportunities at Eutelsat’s prime orbital TV locations

  1. #5221
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    ANGA COM 2015: Eutelsat TV Forum shows satellite TV business opportunities

    New business opportunities at Eutelsat’s prime orbital TV locations 13° East and 9° East, revenue potential with Ultra HD, channel contribution to cable and IP head-ends, community reception and DTH services for German-speaking TV markets are the key topics of the Eutelsat TV Forum 2015 the satellite operator will host in partnership with German trade fair ANGA COM.

    The English-language event targets national and international manufacturers of TV reception and distribution technology with business activities in the German-speaking markets. Eutelsat will showcase its services and technologies and discuss with the participants how to jointly enforce satellite TV reception and business opportunities in the German-speaking markets.

    The Eutelsat TV Forum 2015 will take place at cable, satellite and broadband trade fair ANGA COM 2015 in Cologne on June 11 between 11.00 and 13.00 CET at Blauer Salon (nearby hall 10).

    Contact for information and free registration: Thomas Fuchs, e-mail
    [email protected], Tel. +49-2261-9942395. Registration will also be possible during ANGA COM 2015 at Eutelsat booth H11 in hall 10.2.

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    Personalised TV progresses in Russia

    The Russian VOD operator ivi has launched a personalised TV service based on and deeply integrated into its platform.

    Known as ivi.tv, it includes several channels aggregated through a recommendations system for each individual user; over 40 genre channels that include more than 25,000 pieces of content; and special channels that include the best video content from ivi’s library.

    Initially made available on LG smart TV and Samsung, it will be expanded to other platforms in the next few months.

    Commenting on the development, Oleg Tumanov, the founder and CEO of ivi, said: “TV hasn’t undergone any fundamental changes in the last 50 years. And it has been doing exactly the same thing: broadcasting content to clients, not asking for any feedback from its users or providing any option to manage your own video stream. We decided to bring together the vast functionality of VOD and the easiness of traditional TV to provide a very effective solution for our users who at some point don’t want to make a choice: they just want to turn on and watch.”

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    Digi gains FilmBox channels

    FilmBox will launch three movie channels on Digi’s satellite service in Hungary on June 1.

    The channels – FilmBox, FilmBox Family and FilmBox Plus – will be offered in a premium package called FilmMix.

    Commenting on the development, Annamaria Kallai, marketing manager of Digi, said: “During the composition of the new FilmMix extra movie package we tried to keep our focus to select unique quality content and popular film channels for our clients’ highest satisfaction.”

    Tamas Fulop, SPI/FilmBox Country Manager in Hungary, added: “As we are growing and strengthening the presence of the FilmBox brand in Hungary, we are thrilled to launch our premium movie package with Digi, Hungary’s leading telecom operator. We are excited to be able to share the top quality entertainment content on our channels with close to one million Hungarian TV viewers who are Digi subscribers.”

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    Euskatel set for IPO
    The Spanish cable operator Euskatel has been valued at €1.2 billion in an upcoming IPO.

    Quoting a statement provided by the company, Bloomberg reports that trading is expected to start on Wednesday, July 1, with shares priced at €9.50 each.

    It adds that the existing shareholders, which include International Cable and Kutxabank, are selling around 64% of Euskatel, excluding a so-called over-allotment option.

    Eusaltel provided services to over 870,000 households and nearly 150,000 businesses as of the end of the first quarter.

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    Magyar Telekom asset sale

    The Hungarian incumbent Magyar Telekom is planning to sell its media assets, which include the TV channels LifeNetwork and OzoneNetwork.

    Quoting Világgazdaság, BBJ reports that as well as the online media outlet origo.hu, the assets, controlled by Telekom’s wholly owned subsidiary Origo Média és Kommunikációs Szolgáltató, also include the tabloid portal life.hu, streaming video sharing site videa.hu and mail service freemail.hu.

    Although open to any solutions, it would prefer to sell all the assets.

    There are several possible buyers, including UPC and Lajos Simicska, whose interests include the news-based channel Hír TV.

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    Videocon d2h targets increased ad revenue

    DetailsRebecca Hawkes | 10 July 2015



    Indian direct-to-home (DTH) company Videocon d2h has unveiled a new advertising team to target commercial spot sales across its regional language and proprietary channels.


    Media buyers will also be able to advertise on Videocon d2h's home channel and info bar when changing channels, the company says.

    The team will be led by Tanmay Srivastava, previously head of advertising sales for MSM Network, which operates Sony Entertainment Television in India, Sony MAX streaming online television, comedy channel SAB TV and MIX.

    Advertisers were only invited onto Videocon d2h's satellite platform in 2014, with spots initially focused on its home channel. The company generated around US$1.5 million in the 2015 tax year, and the new advertising push is expected to raise greater income in the current fiscal year.

    "With the goal of generating new revenue through an expansive, targeted ad sales platform, we have assembled a solid team that is more than capable of moving this initiative forward for us. We look forward to being a part of their success in tapping Videocon d2h's reach of 65 million consumers with exciting, new options, and we anticipate the advertising program to expand even further as we launch our own branded channels in the future," said Anil Khera, CEO, Videocon d2h.

    In January 2015, 33.5% to 38.6% of Videocon d2h was sold to the US-based special purpose acquisition company Silver Eagle.

    "During the recent NASDAQ listing process, we focused on advertising sales as one of the important high margin growth opportunities. As we look to roll out a bouquet of new branded channels, we will be able to use the extensive reach of our platform to turn ad sales into bottom-line dollars," said Silver Eagle's Harry Sloan.

    "Given the exciting growth in overall Indian advertising and the television ad market in India, we are very pleased to see the development of an effective advertising sales force implemented quickly and effectively."

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    Teleclub HD launches at UPC Cablecom

    The HD channels of Swiss pay-TV broadcaster Teleclub can now also be received on the cable network of UPC Cablecom throughout German-speaking Switzerland.

    The offering comprises 19 HD channels with movies, sports and family entertainment. The Teleclub HD option also exclusively grants access to Sky Atlantic HD which screens selected productions from US broadcaster HBO.

    Teleclub’s HD package which launched in September 2012 can also be received on IPTV platforms Swisscom TV and Sunrise TV as well as on smaller cable networks.

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    Sawaris Family gains control of Euronews

    Media Globe Networks, the company owned by the Sawaris Family and managed by Naguib Sawaris, has become the majority shareholder in Euronews, with a 53% stake in the company.

    This stake has been purchased through a capital increase of €35 million and follows several months of exclusive negotiations, validated by an extraordinary general assembly on June 19.

    Since then, a dedicated shareholders agreement has been signed by the vast majority of the public shareholders, giving final validation to the entrance of Media Globe Networks to the capital.

    Following the acquisition, the remaining 47% of shares in Euronews will stay with its traditional shareholders, namely 21 public TV channels and three local authorities.

    Euronews will be governed by three distinctive bodies: the supervisory board, the editorial board and the executive board. The 10 members of the editorial board will be journalists or have a strong experience in the media area. Meanwhile, seven out of the 10 members of this editorial Bboard, including the chairman, will be directly appointed by the public shareholders of Euronews. The creation of the editorial board will allow an active permanent control of the independence and diversity of Euronews editorial line. This new governance, validated by all stakeholders, will ensure the preservation of the mission of general interest of the international news media as well as its editorial independence.

    The supervisory board has also renewed the directorship of Michael Peters as CEO of Euronews for a term of four years.

    He said: “I am grateful for the consistent support that the Euronews’ Shareholders demonstrated over the preceding months throughout this project, which will definitely put Euronews in a new dimension.
    “The process of capital increase started one year ago. We chose to enter exclusive negotiations with Media Globe Networks, because of its clear commitment and guarantees to respect Euronews diversity and editorial independence. We are delighted to work alongside our new investor to expand our reach and service lines in order to reinforce Euronews’ position as a key-player in the media industry.”

    Naguib Sawiris, chairman and CEO of Media Globe Networks, added: “Euronews is a strong, global, independent and highly professional news media.

    “I believe that Euronews, with its unique expertise, has a huge potential for future growth and do fully support Michael Peters and his team in their aim of raising Euronews to the next level.”

    Paolo Garimberti, current chairman of the Supervisory Board of Euronews, said: “The public shareholders welcome the investment of Media Globe Networks and look forward to working alongside Naguib Sawiris to support the future growth and development of Euronews.

    “The new governance provides all the guarantees regarding the editorial independence of Euronews. The public shareholders will remain closely involved alongside the new investor for the success of this unique media.”

    The acquisition was initially announced in February this year.

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    Change at the top at HBO Romania

    Carmen Harabagiu is no longer the country manager of HBO Romania, a position she held for 10 years.

    Contacted by Broadband TV News, HBO confirmed that she had left the company in March.

    Meanwhile, contacted by Media Expres, Harabagiu would not provide more details about why she left HBO.

    She began working for the company as head of programme planning at HBO Central Europe’s offices in 2000 and became country manager, VP of original production and programming, HBO Romania, in December 2005.

    According to industry sources, her position is now being covered by Stanley Gordon Finlayson, the director of HBO Serbia and director of HBO Original Programming Europe Ltd.

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    Audi debuts new vertical, reactive video ad formats

    DetailsMichelle Clancy | 10 July 2015



    Celtra has released two mobile video ad formats: short form vertical video and reactive video, with the former employed by Audi for the Le Mans campaign.


    The short-form vertical video format enables brands to transform their TV ad spots into mobile video ads that are tailored to how video content is consumed on mobile devices. Celtra said that 98% of the time, smartphones are used in portrait mode and users are extremely unlikely to rotate the device in order to watch an ad. The short-form vertical online video format serves portrait video content, leveraging the full screen of the device.

    Celtra said that in Audi's case, the vertical format over-performed all key metrics, delivering 36% video completion rate, which is 80% above the Celtra Q1 2015 benchmarks for the automotive industry.

    The reactive video format meanwhile plays the video as users scroll through the site, responding to native gestures.

    Both formats are designed to run on standard display ad placements including large inline banners and interstitials.

    "Video content consumption on mobile devices is significantly different compared to desktop," said Matevž Klanjšek, CPO and co-founder at Celtra. "Always-connected, on-the-go and constantly interrupted by various notifications, users consume content in many very short bursts throughout the day. With attention spans getting shorter, consumers expect ads to be super compact, short and consumable without much effort. Reactive video and especially short form vertical video are designed specifically for a mobile environment. They both offer a bite-sized, instant and extremely impactful branding experience that fully leverages the mobile screen and is at the same time rewarding and enjoyable."


 

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