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Thread: Daily Satellite TV News

#fame launches on iOS, Google Play while eyeing SE Asian expansion Live video entertainment app #fame is launching in beta

  1. #5131
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    #fame launches on iOS, Google Play while eyeing SE Asian expansion


    Live video entertainment app #fame is launching in beta on iOS and Google Play, marking a first for the genre in India.


    Performers can broadcast live to fans using the app via their smartphones. The company believes the app will be downloaded ten million times in the first six months, with the digital video platform it serves used by more than 50,000 skilled and amateur performers.

    "The #fame app is pioneering not only because it is India's first live video entertainment app, but also because it will be home to original content from the country's hottest young digital stars. The app is a manifestation of #fame's vision of empowering millions of emerging talent in their journey as content creators and help them reach and engage with their audiences wherever they are and whenever they want," said Saket Saurabh, CEO, #fame.

    In addition to its mobile app, #fame's digital video network is available on YouTube, Facebook, WeChat and Daily Motion, among other content publishers, following its launch in September 2014.

    Five markets in South East Asia – Indonesia, Thailand, Singapore, Malaysia and Philippines – have been identified as ripe for #fame's expansion by its parent company, To The New (TTN) Ventures.

    "#fame is creating an exciting new live category in the mobile video and entertainment space. Along with its proven record of breakthrough original digital content, we are confident of #fame achieving market leadership in mobile video in India and South East Asia in the near future," added Puneet Johar, To The New Ventures' managing director.

    Astro Overseas, part of Malaysian media conglomerate Astro Holdings, is a strategic investor in TTN Ventures.

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    Akamai unveils Bangalore centre as Asian cyber attacks increase


    Akamai has announced it has opened a new Security Operations Centre (SOC) in Bangalore, India to enhance its content delivery network (CDN) services.


    "It's clear that many Asian countries continue to be a major source of cyber attacks," said Sidharth Malik, managing director and vice president, India, Akamai Technologies. "Locating SOC resources close to the point of attack origin provides Akamai with a significant mitigation advantage. This is a proven strategy that we embrace not only in Asia, but around the world."

    The Bangalore facility, which began operations in December 2014, adds significant bandwidth capacity and round-the-clock expertise to Akamai's global cyber defence network, the company said.

    Akamai's latest quarterly State of the Internet Security Report noted on-going cyber threats from Asian countries, with over 22% of the recorded DDoS attack source traffic originating from China during Q1 2015.

    "Now we have even more security professionals available to help mitigate attacks and keep customer sites and applications available and performing optimally," said Malik.

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    Mezzo Live HD launches in Canada


    Mezzo Live HD, the cable network owned by the Lagardère group and France Televisions, has launched in Canada.


    The network, which focuses on classical music, jazz and dance, is already broadcast in 50 countries and watched by 28 million subscribers.

    "Mezzo Live HD is inviting Canadian viewers to the finest concert halls," it said in a statement. "This is a rare chance for viewers to fully experience — from the comfort of their home — the emotion of a live performance captured in the best possible technical conditions. Thanks to high definition and superb sound quality, Mezzo Live HD takes you as close as you will get to musical sensitivity."

    It said that it would provide content that is suitable for all ages, which will be rich in live performances. To do so, the network is teaming up with musical institutions around the world, including the Paris Opera and Paris Orchestra, Berlin Staatsoper, Salzburg Festival, Bolshoi, Berlin Philharmonic, Aix-en-Provence Festival, Royal Concertgebouw Orchestra, London Symphony Orchestra, Jazz in Marciac, Théâtre de Chaillot and the Vienna Opera.

    Mezzo HD also announced two new partnerships for the Canadian launch, with the Orchestre Symphonique de Montréal and the Festival International de Jazz de Montréal. Next season, Mezzo Live HD will co-produce the filming of new concerts, in addition to a full month devoted to the Montreal Symphony Orchestra this autumn.

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    Altice enters US with Suddenlink acquisition

    European telecoms giant Altice has agreed to acquire a 70% interest in US cable firm Suddenlink Communications in a deal valued at $9.1 billion.


    Suddenlink has around 1.5 million customers in about a dozen states, including Texas, Louisiana, Arkansas, West Virginia, Oklahoma and Arizona. This deal could be a prelude to a consolidation bid, according to Suddenlink chairman and CEO Jerry Kent.

    "While our strong performance has afforded Suddenlink ready access to growth capital, the backing of Altice will better position the company to gain critical scale as a major consolidator in the US cable industry."

    To wit, Altice is also reportedly interested in acquiring part or all of Time Warner Cable, which recently found itself 'merger-less' after its deal with Comcast fell through.

    Altice echoed the acquisition lingo as well. "We are very excited about the acquisition of Suddenlink and are highly committed to continue to improve network investment, customer offers and service innovation in the attractive US market," Altice CEO Dexter Goei said. "Our investment in Suddenlink, our first in the cable sector in the US, opens an attractive industrial and strategic avenue for Altice in the US, one of the largest and fastest growing communications markets in the world."

    Altice will purchase the stake from Suddenlink's owners – private equity firm BC Partners, Canadian pension fund CPPIB and Suddenlink management.

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    Ericsson expands its Asian TV presence with local partnerships

    Ericsson has forged new TV channel partnerships with China's Excelle View Technology (EVT), South Korea's Dream Store Plus Tek and Japan's Rikei Corporation.


    The Swedish technology giant will equip its partners' customers with compression technology and offer local support capabilities to help expand the TV and media business across Asia in return for a greater footprint in the region.

    "Asia Pacific will have the largest share of total mobile traffic in 2020, mainly due to rapid growth in subscriptions – and China alone will add 450 million of these subscriptions," said Dr Giles Wilson, head of TV compression, Ericsson.

    "The region is undergoing a connectivity transformation, and it is more crucial than ever for TV service providers to adapt to the shift to mobility and invest in TV Anywhere infrastructures. Our Channel Partner Programme allows us to break new ground in areas like China, Japan and Korea, where we rely on the local market knowledge of partners ... This is hugely important as the industry prepares for a Networked Society where consumers will expect access to content anywhere, anytime, across all devices and at high quality."

    Rikei Corporation specialises in the areas of video broadcasting and satellite communication, while digital broadcasting solutions company Dream Store Plus Tek, optimises systems and equipment within South Korea and abroad.

    Liang Yu, general manager of EVT, commented: "Ericsson is a major force in the Chinese TV and media market, and is playing a critical role in the region by bringing true TV Anywhere services and delivering unparalleled innovation in TV and Media.

    "By partnering with Ericsson, we are able to leverage the quality of its technology and its deep industry expertise to meet the requirements of our customers. This will allow us to grow our business and continue to compete in a thriving environment where the demand for video is exploding."

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    Spotify looks to video to change financial fortunes

    Spotify, the subscription Internet music service, has implemented short- and long-form video content into its popular platform.


    Content partners at launch include digital doyennes like Maker Studios, Rightster and Vice Media, and TV outlets like ABC, BBC, ESPN, NBC, Comedy Central and Turner Broadcasting. In addition, Spotify said it is introducing original content, including a series called A Full English.

    The move is a big shift in strategy for the European company, which launched in the US a few years ago to much interest but so far little (or no) profit. There's a free version that allows a certain number of specific song requests per month as well as a themed radio service, in addition to a paid premium version that allows users to select and play whichever song they choose, on-demand. The addition of video could encourage more users to upgrade to the paid version by adding more value.

    "We're bringing you a deeper, richer, more immersive Spotify experience," said Daniel Ek, founder and CEO at Spotify. "We want Spotify to help soundtrack your life by offering an even wider world of entertainment with an awesome mix of the best music, podcasts and video delivered to you throughout your day. And we're just getting started."

    Not everyone is wholeheartedly bullish on the launch; the quality of experience for the video will make the difference between success and failure, according to Simon Jones, VP of marketing at Conviva.

    "Consumers, increasingly drawn to the transactional and self-guided nature of video-on-demand (VOD), are expanding their use of Web-delivered video, and making choices for premium entertainment beyond the set-top box," he said, in an emailed comment. "A premium service, of course, requires a premium experience – consumers engage most when they are served an optimised experience, and then disengage when they are dissatisfied. So it's a calculated risk for Spotify: with excellent content, delivered smoothly, they can capitalise on the global shift to net TV; missing on the quality of experience on video – which they have aced with audio – could represent a challenge to their otherwise pristine brand image."

    As far as the content goes, various media companies are offering limited slates to the service. For instance, in the US, Turner will offer content from Adult Swim series such as Robot Chicken, Aqua Teen Hunger Force, Rick and Morty, and Tim & Eric's Awesome Show, along with buzz-worthy clips from TBS's late-night talk-show hit, Conan. In addition, full episodes of the aforementioned hit series, as well as other original series like Black Jesus and Mr Pickles, will be available to Spotify users in the UK, Germany and Sweden, with more territories to come.

    For Turner, the deal is an extension of its existing multiplatform initiative. "It's vital that we make our content available to consumers on as many platforms as possible," the company said in a statement. "This deal reflects yet another opportunity to distribute Turner's award-winning and highly popular programming to new audiences through a high-profile delivery channel, providing both additional exposure and more consumption of our global portfolio of leading brands."

    In the digital realm, Rightster said that it will focus on providing Spotify with short-form content from several verticals, including celebrity and entertainment, news, fashion, sport and social, to expand its exposure to Spotify's millions of users.

    "This is an incredibly exciting evolution of Spotify's already highly engaging service and the perfect opportunity for us to leverage our multi-platform network of content owners to help it entertain its users via a new medium," said Daniel Fisher, SVP of audience solutions at Rightster. "We are looking forward to adding Spotify to our expanding platform, portal and publisher roster, building an even bigger audience for Spotify and our content partners."

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    YANGAROO, Dubsat partner on media ad delivery

    Media management and distribution company YANGAROO is to provide Dubsat's customers with an expanded ad delivery service.


    Dubsat provides management and delivery services to various media companies globally, including major brands, media agencies, ad agencies, production companies, publishers and broadcasters.

    The partnership enables customers to manage and deliver their spots across YANGAROO's network of over 16,000 destinations throughout North America.

    "Through a single browser interface, Dubsat's customers, both local and abroad, may now seamlessly access YANGAROO's wide-ranging network of radio and television destinations in the US and Canada," said Grant Schuetrumpf, CEO at Dubsat. "This service interoperability directly increases customer value as we extend our solution capability and offering in the North American market."

    This is the latest expansion in customer base for YANGAROO, which has signed on 37 new advertising clients so far this year.

    "Having a competitive product offering and an extensive footprint of broadcast destination sites creates opportunities for partners, like Dubsat, to very quickly and efficiently expand their service offering," said Gary Moss, president and CEO of YANGAROO. "Furthermore, such a partnership provides YANGAROO and Dubsat with immediate bilateral revenue opportunities."

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    Nielsen: TV + online campaigns increase audience reach

    The fragmenting media landscape is affecting advertising reach for the better, according to leading industry analyst Nielsen.


    The measurement giant used its Total Ad Ratings platform to research the effectiveness of 12 campaigns across traditional TV and the Internet, which were intended to reach people aged 18 to 49. All of them were similarly sized, serving at least one billion television exposures and 100-500 million online impressions.

    Overall, the study found that a cross-platform approach reached far more of the desired audience than TV or online efforts would have on their own. The 12 campaigns were able to reach an average of 10.4% more people in the desired audience by including an online component.

    In terms of hard numbers, in total, an average of 99 million 18-49-year-olds were reached with the campaigns — and the addition of online added an additional ten million people within the desired audience. Overall, the 12 integrated campaigns reached almost 75% of the audience they sought to engage. In contrast, TV alone reached over two-thirds of the desired audience.

    "There's no denying the impact that digital technology is having on consumers and how they consume media," Nielsen noted. "And as device and platform options diversify further, marketers are charged with ensuring their messages go where their audiences are. And without a cross-platform strategy, those campaigns are likely to deliver to only a fraction of the total audience."

    In a recent Nielsen global survey, 62% of North American respondents said they use a second screen to browse the Internet while watching video programming. The survey also found that 39% of North Americans like to keep up with shows by using social media while they watch.

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    Broadcast TV news grows in relevance

    Broadcast TV news is still relevant to consumers — although the platforms used to access that news are shifting, says a study from SmithGeiger on behalf of the US National Association of Broadcasters (NAB).


    The survey polled more than 3,300 new consumers between the ages of 18 and 64, and found that among all age groups, getting news and information from a broadcaster was a preferred information-gathering method.

    Nearly two-fifths (39%) watch the news on broadcast TV — and half (48%) say broadcast is more important today than it was a year ago. A full 45% say it could be even more important in two to three years. Only 18% see broadcast TV's relevance decreasing over that time.

    That said, mobile and Web platforms are important new round-the-clock resources for news and information. A full 39% said that they use broadcasters' digital platforms, and 68% said that they have watched broadcast news video on a digital platform of some kind. A little over half (56%) have watched content on a mobile device.

    "By any measure, broadcasters are resonating at extremely high levels with media consumers," said Seth Geiger, the project's lead researcher and president of SmithGeiger. "The resilience, relevance and reliance news consumers continue to place on broadcasters is eye-opening."

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    FCC proposal would eliminate local regulatory oversight

    An FCC proposal would allow US cablecos to hike rates without seeking local government approval, according to reports.


    The proposal essentially means that cities, states and other localities would lose regulatory authority over basic programming packages, according to sources speaking to Bloomberg. In effect, it would remove municipal protections that cap pricing for basic channel tiers and equipment, and localities will no longer be able to force TV companies to sell packages at uniform rates.

    The idea, according to FCC chairman Tom Wheeler, is to make pay-TV and premium offerings more widely available by making it more attractive to launch a service in a given market. But according to Bloomberg's sources, broadcasters fear that the change would clear the way for cable providers to move must-carry local TV stations from the basic cable package to a higher tier in a bid to force consumers to upgrade. Cablecos, meanwhile, said that the change eliminates layer upon layer of bureaucracy and operational expense — efficiencies that could be passed along to consumers.

    "The commission seeks a common-sense update for today's video marketplace to reduce regulatory burdens on all cable operators — large and small," Neil Grace, an FCC spokesman, told Bloomberg.

    Wheeler's proposal needs to win three votes at the agency. He typically can count on a Democratic majority


 

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