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Thread: Daily Satellite TV News

Over two-fifths of US homes have access to SVOD service DetailsJoseph O'Halloran | 12 March 2015 The growing popularity of

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    Over two-fifths of US homes have access to SVOD service

    DetailsJoseph O'Halloran | 12 March 2015


    The growing popularity of services such as Netflix and Amazon Prime in the US is undoubted, but research by Nielsen has found the extent to which such services have been adopted.


    NielsenSVODNielsen discovered in its Total Audience Report that as of November 2014, over 40% of US homes had access to a subscription video-on-demand (SVOD) service and 13% of homes boasted multiple streaming services in their homes. It also found that homes with subscription streaming services have both a penchant for TV-connected technology and, perhaps more importantly, said the TV measurement firm, display the greatest usage of these devices. This was calculated to be nearly 50 minutes more than a typical TV home, averaging ten more minutes daily watching time-shifted TV and double that in terms of time spent using a multimedia device such as Apple TV and Roku.

    The analyst also suggests that because the vast majority of US TV households have multiple technologies available, consumers' time and attention around media was in flux. It noted that increased video viewing on digital platforms to both native digital content and TV-produced content, as well as the rise of SVOD across all platforms, was changing the consumption of traditional media.

    "[The] new reality is that increasing consumer time and attention creates opportunities for content owners. However, economics in digital remain challenging for all but a few," said Nielsen SVP Insights, Dounia Turrill. "With continued and accelerating fragmentation, the risks and rewards are potentially high, and the ability to stake a claim in the expanding industry pie is central to companies' growth. The landscape has created new competitors — akin to a modern-day gold rush — for traditional video and audio, with the emergence of a relatively small number of digital leaders, all of whom are looking not just to compete, but to stake a claim and prosper in that space."

    Concluding, Nielsen said that even though the risks and rewards are potentially high in this environment, the ability to stake a claim in the expanding industry pie is central to companies' growth.

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    Mobile, tablets take up more than a third of all online viewing

    DetailsEditor | 12 March 2015


    It's increasingly a portable world for video says the latest Ooyala Global Video Index which has revealed that online video viewing on mobile and tablets achieved record growth in Q4 2014.


    The Q4 2014 Global Video Index Report, survey showed that such devices amounted to just over a third (34%) of all online video views, around double the number of plays a year earlier, more than five times the number of plays in 2012 and 16 times the number of mobile and tablet plays since Ooyala's first iteration of the report. Moreover the Q4 figure also represents the 13th consecutive report that mobile and tablet viewership has surmounted the previous quarter's record.

    For the first time the report includes data from Videoplaza, whom Ooyala recently acquired and was responsible for showing that in December 2014 alone, 35% of all online ad impressions for European publishers came from mobile devices, more than doubling the share of tablets at 14% and within reach of desktops at 51%. Broadcasters saw 12% of their ad impressions come from both mobile and tablets, with PCs taking the majority share amount at 76%.

    There was a clear rationale for this trend, Ooyala suggests: content. It notes that publishers' content can run the spectrum of short to long-form video, conducive to mobile and tablet consumption while broadcasters primarily deliver long-form content.

    Next to desktops, mobile saw the highest percentage of video ad impressions compared with all other devices. Given the increase of mobile ad impressions, the report highlighted commensurate opportunities for content providers to increase ad loads across devices, particularly as mobile and tablets increasingly become the go-to devices for long-form content, content longer than ten minutes in length.

    The report also showed that in Q4 2014, tablet viewers had the highest engagement of any other device, spending 70% of their time with long-form content. Mobile viewers are splitting their time nearly evenly between short-form and long-form content, 54% and 46% respectively.

    Ooyala has observed the growth of long-form consumption on smaller screens as a constant over the last three years and advises that content providers should consider increasing mid-roll ad placements across all of their content as viewers demonstrate stronger engagement on these devices.

    "This trend is indicative of the huge opportunity broadcasters and publishers now have to personalise experiences for mobile-minded audiences, including both content watched and ads delivered," commented Jay Fulcher, chief executive officer of Ooyala. "As phone screens continue to grow and data and pricing plan strategies are optimised to encourage better on-the-go video experiences, companies with strong mobile-first strategies will be the best positioned to maximise their reach and their revenues."

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    Univision considering IPO for second half of the year

    DetailsJuan Fernandez Gonzalez | 12 March 2015


    US Spanish-language broadcaster and Hispanic media group Univision Communications Inc has reportedly hired Goldman Sachs, Morgan Stanley and Deutsche Bank to lead an initial public offering (IPO), which could come in the second half of 2015.


    According to Reuters, the IPO, expected to be one of the media industry's biggest in years, could raise more than $1 billion, and value the company at as much as $20 billion, including debt.

    New York-based Univision owns a highly rated Spanish language broadcast network that sometimes - especially with its football broadcas - beats English-language broadcasts in the prime time slot. It also owns UniMas channel, as well as several cable networks and a stable of Spanish radio stations.

    According to Reuters, Univision has also explored selling itself in the last two years, speaking with companies such as CBS Corp and Time Warner Inc. Nevertheless, the IPO remains the most attractive option for the buyout firms to cash in on their investment.

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    RTVE finds €7MN from lottery to save Teledeporte

    DetailsJuan Fernandez Gonzalez | 12 March 2015


    Spain's public broadcaster RTVE and the country's public lottery have inked a deal to inject €7 million into Teledeporte to save the network from closing.


    "The agreement is very important in making Teledeporte's future clear," commented José Antonio Sánchez, president of RTVE. "Now the channel can move on and keep broadcasting."

    The public sports channel, which airs through DTT, was heading for closure in December 2014, but for Sánchez, who was appointed in October, one of his main goals was to stop the channel to be taken off air.

    "We are investing €7 million for sponsors and co-productions with Teledeporte, and we are thus helping Spanish sports," said Inmaculada García Martínez, president of the public lottery.

    When Teledeporte's closure was first halted in November 2014, it was also announced that the channel was to focus on minor sports and sports at grass roots level, although it will keep broadcasting larger events and championships. The lottery money will be also used to support the broadcasting of these minor sports as well as women's competitions.

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    Pay-TV maintains place as Spain's audiovisual revenue leader

    DetailsJuan Fernandez Gonzalez | 12 March 2015


    With Spain's major pay-TV operators claiming growth through 2014, the official figures are now out, confirming the claims and once again placing pay-TV at the top of the country's audiovisual industry.


    According to the Q3 2014 report published by the Comisión Nacional de los Mercados y la Competencia (CNMC), Spain's competition regulator, audiovisual revenues grew by 10.4% between July and September last year, reaching €837.1 million.

    The pay-TV sector, led by thriving platforms such as Movistar TV, gathered 52% of the entire income, topping the pile with €431.4 million, a figure which hasn't been achieved since 2012.

    As has been previously indicated, the major growth catalysts in the Spanish market are telecoms packages, with five-play services adding 419,000 subs and only pay-TV packages losing, dropping 318,000 subscribers during Q3 2014. In fact, fibre options saw the largest growth by far, with IPTV adding 369,000 subs.

    Regarding free-to-air (FTA) TV, the report confirms the recovery of the advertising sector, as ad income grew by 18.7% between 2013-2014, reaching €389.5 million by Q3. Mediaset and Atresmedia still share most of the pie, with 44.8% and 42.6% respectively.

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    Mediapro takes Formula One network to Televisa's Sky, Izzi

    DetailsJuan Fernandez Gonzalez | 12 March 2015


    Mediapro network Canal F1 Latin America is to be broadcast in Mexico following distribution agreements with direct-to-home (DTH) platform Sky Mexico and cable platform Izzi Telecom, both owned by Televisa.


    The channel, which premiered on 1 March and will broadcast the season's first Grand Prix from Australia's Albert Park this weekend, will deliver all the races and qualifying rounds of Formula One, GP2 and GP3, as well as previous races and other competitions including the Porsche Super Cup.

    "Televisa's bet on Formula One through Canal F1 Latin America is a winning move, as it will be the only channel to follow the whole competition and everything around it," said Mediapro's Gerard Romy. "The network will be the reference for Latin American fans".

    Mexico's Grand Prix is back in the F1 championship this season, after been out of it since 1992. And two Mexican drivers, Force India's Sergio Pérez and Ferrari's Esteban Gutiérrez, will be taking part.

    In addition to broadcasting the races, Canal F1 Latin America, which will be broadcast in HD and in Spanish, will show Formula One-related programmes, interviews, special reports and in-depth analysis. The programming will be led by a team of Latin American and Spanish journalists and professionals including Nira Juanco, Diego Mejía, Christian González, Gisselle Zarur and Victor Seara, with Liborio García as the channel's editor.

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    CABSAT 2015: Sharjah TV moves to HD with Grass Valley

    DetailsMichelle Clancy | 12 March 2015


    Sharjah TV, one of the top broadcasters in the United Arab Emirates, is upgrading its infrastructure from SD to HD, using cameras and switchers from Grass Valley.


    "The Xensium-FT CMOS sensor technology in the Grass Valley cameras makes them superior to other options," said Khalid Al Midfa, director general of Sharjah Media. "We need equipment that will not only meet our requirements today, but also ensure that we will be well-positioned in the years to come. Grass Valley has been a trusted partner of ours and has been with us every step of the way to help us maximise our investments."

    Sharjah TV purchased the Kayenne K-Frame Video Production Centre switcher and three LDX WorldCam cameras with XCU base stations for the upgrade from SD to HD. The LDX WorldCam can switch between 1080p/1080i/720p/1080PsF, while the LDX WorldCam enables 1080p productions.

    "It's important to really understand our customers' businesses and work with them individually to determine the best solutions for their specific situation," noted Said Bacho, senior vice president for EMEA, Grass Valley. "It's an ongoing process, and it continues after the sale as well. Our experts help with the initial assessment, the installation and the training and support that come after. Sharjah TV is a leader in the region and we are proud to be their supplier as they make the transition to HD."

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    Verizon orders 200 hours of originals for mobile OTT

    DetailsMichelle Clancy | 12 March 2015


    Verizon has put in an order for more than 200 hours of original content per year for its mobile over-the-top (OTT) video service, slated to launch later this year.


    The content will be produced by AwesomenessTV and DreamWorksTV. The former will target teens and young millennials, with new scripted and unscripted series; the family-oriented DreamWorksTV will feature live action and animated short-form content as well as some of DreamWorks Animation's most recognisable characters.

    The offering will only be available in the US.

    "It's increasingly clear that 'mobile first' is the way millennials are consuming all types of content, especially HD video and music," said Terry Denson, vice president of content acquisition and strategy at Verizon. "At Verizon, we're committed to working with only the best and most innovative content providers, like AwesomenessTV, and driving opportunities as new content models emerge and customers experience the most in-demand and popular video in entirely new ways."

    AwesomenessTV Networks has over seven billion views and 112 million subscribers online, but is eyeing mobile for significant expansion.

    "This is an incredible opportunity to expand the audience for both AwesomenessTV and DreamWorksTV. Mobile is where our audience lives, which is why we are looking forward to working with Verizon to introduce our programming and talent to their massive customer base," said Brian Robbins, CEO and co-founder AwesomenessTV.

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    CBS chief confirms Showtime OTT service in the works

    DetailsMichelle Clancy | 12 March 2015


    CBS has confirmed that Showtime will follow its rival premium network HBO in launching an over-the-top (OTT) streaming subscription service.


    The launch will happen "in the not too distant future," according to CEO Leslie Moonves, who said that distribution talks were underway.

    "We've been having discussions with the normal suspects," Moonves said, speaking at the Deutsche Bank Media, Internet and Telecom investor conference. "I think the floodgates are now open."

    The comments follow HBO's formal announcement on Tuesday of the planned HBO Now standalone service, which will launch first on Apple TV.

    Moonves also said that while traditional pay-TV partners seemed less than enthused with the developments, the time was ripe to embrace the digital model.

    "Other than a little bit of consternation (from MVPDs), I don't see how anybody cannot view this as a positive for HBO and a positive for Showtime," Moonves said.

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    90min chooses Adap.tv for programmatic advertising

    DetailsGabriel Miramar-Garcia | 12 March 2015


    Global football media platform 90min has selected AOL Platforms' Adap.tv to power its video ad private marketplace across Europe, USA, Latin America and South East Asia.


    90min plans to trade its video inventory programmatically and offer addressable advertising for the first time.

    The private marketplace will enable 90min to sell its video inventory, the majority of which is created in-house by its digital video newsroom and 90min Originals team, to selected trading desks and agencies. Programmatic trading will allow 90min.com to offer its clients an addressable advertising solution as traditional and digital video platforms continue to converge.

    "Audience targeting is now as attractive to advertisers as contextual targeting," said Duncan McMonagle, chief revenue officer at 90min. "As a vertical-specific publisher focused on football, we now need to be able to deliver against a broader set of client objectives. This might include reaching a particular genre of music fan that also likes football, rather than just the Champions League audience, for example."

    90min's content can be viewed on any device and the platform generates more than 300 million page views per month. Distribution partners include The Daily Mail, GQ, Huffington Post, ITV, Mundo Deportivo, The Mirror, MSN Sport and USA Today.

    "Addressable advertising is becoming business critical, and a core element of our commercial strategy is the programmatic video market," McMonagle said. "The strength and global scale of the Adap.tv platform will help us to deliver increasingly effective advertising."


 

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