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Thread: Daily Satellite TV News

Fort Wayne Public TV selects BrandMaster for broadcast playout DetailsMichelle Clancy | 11 March 2015 Pixel Power, which provides broadcast

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    Fort Wayne Public TV selects BrandMaster for broadcast playout

    DetailsMichelle Clancy | 11 March 2015


    Pixel Power, which provides broadcast playout solutions with integrated graphics, has received an order for four of its BrandMaster branding switchers from Fort Wayne Public Television.

    The installation of BrandMaster is part of the Indiana station's project to complete its conversion from standard definition (SD) to high definition (HD) distribution format.

    It selected Pixel Power BrandMaster because it combines master control switching and branding functionality in a single integrated system that brands channels without the need for standalone graphics systems. This helps to reduce the amount of equipment, power requirements, and complexity in the new master control room.

    BrandMaster offers a variety of hardware and software control options, including a palette of essential graphics functions like logos, clocks, text crawls, multiple tickers, DVE moves and available EAS support. BrandMaster also offers advanced audio handling capabilities for multichannel support, shuffling, voiceover and Dolby-E.

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    CABSAT 2015: OSN taps Imagine to upgrade sports transmission

    DetailsEditor | 11 March 2015


    Aiming to meet the rising demand for HD content, leading MENA pay-TV network OSN has implemented a new transmission server solution for its sports playout operations.

    The project has been enabled with the support of Imagine Communications, a provider of video infrastructure, advertising management and workflow solutions serving the media networks, broadcast stations, online and communication service providers.

    OSN needed to upgrade its existing Dubai-based server network - which has been in place for several years and is largely dedicated to its sports channels - to meet rising demand for HDTV content. The new network needed to be able to ingest 12 simultaneous streams and support a minimum of six playout streams at the same time. Completed in January 2015, the implementation of the new servers has already enabled OSN to convert its two remaining SD sports channels to HD.

    Already a user of Nexio servers from Imagine Communications, OSN's solution was based on the latest generation Nexio AMP generation 7 servers, attached to a mirrored Nexio Farad SAN, providing 48 TBytes of storage and 9Gb/s bandwidth. To provide for intensive post-production activity on the sports programming, both Imagine Communications Velocity ESX editors and Adobe Premiere Pro software accesses the content on the SAN for editing in place, ensuring edited packages are instantly available for transmission. Also supplied are H.264 browse encode/transcode services and proxy workflows using a rules-based application that automatically determines which high-resolution clips need to be transcoded.

    "During the RFP and selection process, local system architects at Imagine Communications in Dubai were able to demonstrate that the Nexio AMP7 and the Farad SAN would support our requirements both now and in the future," explained OSN CTO Mark Billinge. "We were confident from what we had seen. The system allows us to look forward and plan for ever more coverage, exceeding the expectations of our audience."

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    never.no drives social TV advertising success for Apollo Norge

    DetailsEditor | 11 March 2015


    One of the first firms to embrace the power of social TV, never.no has been revealed as the engine for what has been described as a ground-breaking social TV advertising campaign for travel company Apollo Norge.


    apollo norgeOne of Norway's biggest companies in its field, Apollo Norge ran its campaign from the end of January 2015 until the first week of February. The ad spots, which appeared on Norway's entertainment channel TV3 for two weeks, encouraged viewers to submit holiday pictures to Apollo's Facebook page as part of a travel competition. By posting images to Facebook for an opportunity to win a trip to Greece, viewers also had the chance to see their pictures appear in further Apollo Norge TV3 ad spots promoting the Facebook competition itself.

    According to recently released figures from Apollo's media agency MEC, the campaign saw nearly a thousand pictures submitted by viewers which helped garner thousands of new followers for Apollo's Facebook page. Approximately 100 of these pictures aired on TV. Ad spots featuring viewers' images were also uploaded to an 'invite only' YouTube channel which could only be accessed by those who had their pictures featured. Subsequently, links to these spots were shared by viewers to their own social media followers and friends over 700 times, increasing the reach of the advert by unprompted peer-to-peer promotion.

    The result was that giving viewers the chance to see their own images on national TV greatly helped retain audience attention during ad breaks themselves. MEC has calculated the Apollo ads enjoyed over 1.2 million views during the campaign. In addition 38.2% of the target group, people aged 35-55, viewed the spot on average 2.3 times.

    The campaign made use of never.no's STORY platform which is designed to drive increased views, encourage social shares and boost Facebook following via interactive TV advertising. It is also specifically designed for news, entertainment, sports producers and ad agencies tasked with creating social elements for on-air events, and allows content producers and agencies to gather, manage and insert social content into programming and advertising by aggregating user-generated and geo-located content from all major social media sites.

    The campaign also reflects Apollo's new strategy of customer involvement. It wants to involve its travellers in an entirely new way and this social activity is a manifestation of the new strategic direction. There was no better way for Apollo to involve its followers than to let them have the opportunity to participate in their TV spots, the company said.

    "A brand like Apollo Norge running a photo competition to help boost Facebook engagement is not unusual, but utilising the same social content in a prime time TV advert in this way can clearly transform the relationship between advertiser and viewer," commented never.no CEO Scott Davies. "It's great that TV3 has now carried the country's first interactive social advert on behalf of Apollo Norge via never.no's STORY platform. I'm confident that Apollo's success means many more will follow."

    Added MEC's client service director Glenn Engebretsen: "Through a product like STORY agencies like MEC can help create a virtuous circle for clients such as Apollo. Audience social interaction drives the advertising creative and this in turn extends the reach and retention of viewers via YouTube shares and real time viewing of the ad during commercial breaks."

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    Head of Steam enables ATEME to double 4K HEVC processing speed

    DetailsJoseph O'Halloran | 11 March 2015


    In what is being claimed as a major breakthrough in 4KTV workflow speed and cost savings, ATEME has integrated the Stream Compression Engine with its TITAN file encoding platform.


    The primary benefit of the integration, claims ATEME, is to boost HEVC processing speed for main screen and multiscreen applications, while delivering superior video quality at minimum bitrate.

    TITAN File is ATEME's flagship virtualised, software-based file processing solution for set-top box (STB) video-on-demand (VOD), over-the-top (OTT) VOD, post-production, playout and archive. It supports CODECs including HEVC, H264, MPEG2 and ProRes. It is also said to be the first-to-market professional, deployed solution with High Dynamic Range (HDR) support.

    "As operators and networks look to broaden their offering, 4K is becoming an essential service," commented Jérôme Viéron, ATEME's director of product management. "ATEME TITAN File with the Stream Compression Engine enables our customers to launch a true 4Kp60 VOD service over managed and unmanaged networks."

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    PetChannel to be Brazil's first entirely 4K-produced network

    DetailsJuan Fernandez Gonzalez | 11 March 2015


    From June, Brazilians will have another pay-TV channel - the first to be entirely produced in Ultra HD - PetChannel, a network dedicated to the world of domestic animals.


    According to TeleViva, the network has been created by former technology director of Globo, Nelson Faria, and Julio Caruso, a member of Centeio Informática, a major Brazilian closed caption company.

    The new network, which is seeking external investors to improve its distribution and offer, will broadcast in-house shows and independent programming. Premiering in June, PetChannel will air 20 original shows, filling the remaining time with animation and animal-themed films.

    Gil Mazziotti, who is also a former Globo executive, is heading the channel. "As the partners are engineers, we have managed to create a low-cost production channel, using great technology solutions," he explained.

    According to the director, the 4K production has drawn the attention of other international producers and networks, who have asked PetChannel to bring some of its shows to MIPTV 2015, which is to be held in Cannes in April.

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    Discovery Italy to present BRB's HD, 3D Filly Funtasia

    DetailsJuan Fernandez Gonzalez | 11 March 2015


    CIG's animation series Filly Funtasia, produced in 3D and HD and distributed by BRB Internacional, is to air on Discovery Italy's children's' channel K2 in early 2016.


    Filly Funtasia (26x30') will present all its latest news under the aegis of BRB Internacional and Dracco at Cannes. The series tells the adventures of a group of Fillys - unicorns, elves, fairies, princesses and witches - at the Royal Academy of Magic in Funtasia.

    The brand Filly, from the developer and producer Dracco and based on tiny velvet collectible Fillys, has millions of fans internationally who have even started creating their own user-generated content with hundreds of thousands of online views and millions of magazines sold in many countries.

    Filly Funtasia comes with a powerful 360º strategy by Dracco, and will have a strong presence on new broadcast platforms such as YouTube, smart TV apps and video-on-demand (VOD) channels.

    The series relies on a high-level team of screenwriters including Sean Derek (The Smurfs, Pac-Man, ZhuZhu Pets), Noelle Wright (Sabrina, Sofia the First, Doc McStuffins), Dean Stefan (Penguins of Madagascar, Trollz), Jymn Magon (The Smurfs, Pac-Man, Strawberry Shortcake), Johnny Hartman (Monster High, The Nut Job, Bolts&Blips) and Frank Young (Totally Spies, Martin Mystery, Paw Patrol).

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    Atresmedia reaches 30MN homes in the Americas

    DetailsJuan Fernandez Gonzalez | 11 March 2015


    Through its latest agreement with DIRECTV for Atres Series distribution, Spain's Atresmedia claims to be reaching over 30 million homes across Latin America and the US Hispanic market with its three international networks.


    atresokDuring Colombia's Andina Link summit, Atresmedia reached its latest distribution agreement with DIRECTV, Latin America's largest direct-to-home (DTH) operator. Together with Televisa for Mexico, and Time Warner, Cablevision and Charter in the US, Atres Series is currently being delivered to over four million Spanish-speaking homes, barely half a year after premiering.

    "We have a great channel portfolio which is being welcomed by both audience and operators," said Javier Nuche, general manager of Atresmedia's diversification unit. "Our position in America is getting stronger and we do trust on keep the growing pace through the coming months."

    In addition to Atres Series, its newest international network, Atresmedia owns ¡Hola! TV, a joint venture with the celebrity magazine which was launched in 2013 and is currently broadcasting to over nine million homes across Latin America.

    In addition, Antena 3 Internacional, a veteran channel with 18 years in the Hispanic market, is distributed to over 15 million homes in the US and Latin America, thanks to its agreements with Comcast, Time Warner and Verizon. During 2014, the channel was also added to Dish Latino, Cablevision and Charter.

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    VSN preps new sports, live events tool for NAB

    DetailsJuan Fernandez Gonzalez | 11 March 2015


    Barcelona-based broadcasting solutions company VSN claims to be taking sports and live events cataloguing to a new level through the integration of its media assets management (MAM) solution with VSNLogger, a new tool which enables users to directly log contents while these are being ingested.


    Through the solution, which is to be presented at NABShow in Vegas in April, events being catalogued are bulked into the MAM system in real time, automatically getting segments associated with keywords and metadata entered from the logging platform. These functions allow any user to find, retrieve, edit and launch actions from the very moment the file is logged.

    As an example of these functionalities, VSNLogger is able to have a live event logged and ingested at the MAM in real time. While this is happening at a sporting event, TV providers from other locations can share, for example, a goal scored on social networks, over-the-top (OTT) and Web TV, in different languages, almost instantly.

    VSN claims the solution saves time and resources, and allows for enhanced collaborative work between departments that boosts productivity and allows audiences to be reached extremely quickly.

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    DIRECTV to offer Euro-American Supercup as multiscreen stream

    DetailsJuan Fernandez Gonzalez | 11 March 2015


    The winner of South American football cup, Argentina's River Plate, and the winner of the European League, Spain's Sevilla, will face each other in the Euro-American Supercup, an event organised by DIRECTV which is to be broadcast by the network on TVs and connected devices.


    riversevillaOn Thursday 26 March at Chile's Estadio Monumental, the teams will compete in the third edition of the Euro-American Supercup, a tournament which has seen Atlético de Madrid and Fiorentina visiting Latin America in previous editions.

    The match will be broadcast for regular TV on DIRECTV Sports, for connected devices on DIRECTV Play, and for mobile devices through DIRECTV's Sports App.

    Sevilla are returning to Latin America through DIRECTV, as the Spanish team participated in the first edition of the Copa Euroamericana, which was played in Chile, Colombia and Ecuador.

    "In our vision of getting football from both continents closer to the American audience, we are very proud of organising such a tournament now," commented Alfonso Noáin, director of the Euro-American Supercup

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    Change at the top for RTL Hungary

    Andreas Rudas has been appointed interim CEO of RTL Hungary with immediate effect.

    He will take over this role in addition to his responsibilities as executive VP regional operations & business development CEE and Asia of RTL Group.

    RTL Group has also made an offer to Dirk Gerkens, who was head of RTL Hungary since 2001, about a potential executive role within the group.

    A new permanent CEO of RTL Hungary will be announced in due course. According to the group, the appointee will be a local Hungarian executive in order to strengthen the group’s ties with Hungary.


 

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