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Thread: Daily Satellite TV News

TV advertising spends still trump digital video Michelle Clancy | 13 June 2014 Digital video advertising in the US is

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    TV advertising spends still trump digital video

    Michelle Clancy
    | 13 June 2014

    Digital video advertising in the US is increasing at an exponential rate, but, says eMarketer, TV will add more new dollars this year — $2.19 billion more than 2013, compared with a $1.76 billion increase in digital video ad spending,

    Furthermore, the analyst believes that digital video ad spending will increase 41.9% this year, reaching $5.96 billion, while TV advertising in the US will grow 3.3% to hit $68.54 billion.

    Despite the disparity in growth rates, TV will continue to outpace digital video in dollar growth through 2018. In fact, in 2016, TV will almost double the amount of new dollars going to digital video channels, thanks mainly to political advertising stemming from the upcoming US presidential election that year.

    "The digital video audience is spread more thinly than a mass television audience, and that segmentation makes digital video ad buys more complex and less reliable than TV advertising," said David Hallerman, principal analyst at eMarketer. "Time spent with digital video is growing significantly, and it's taking away some TV time, but given the diversity of placements and platforms, digital video viewers are more difficult for advertisers to target."

    Furthermore, Hallerman added, "much of the time audiences spend with digital video is not useful for advertisers. Some of that is when they view clips that are either too short or not brand friendly. But it's also because more and more digital video content is streamed through subscription services such as Netflix or Amazon Prime Video — neither of which supports advertising."

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    TV binge-viewing is almost ubiquitous

    Michelle Clancy
    | 13 June 2014

    With skyrocketing access to online and on-demand content, consumers are binge-watching television shows in a pervasive way in the US, UK and China. It's part of increasingly social and personalised entertainment behaviours on the part of multiscreen consumers.

    In the US, 94% of respondents in an Edelman study said that they binge-view television. In the UK, it's 89%; and in China it's almost ubiquitous at 99%. Notably, the percentage of US consumers who binge-watch has increased significantly in the past year (up from 86% in 2013).

    About 72% of respondents across territories said that they binge to know what happens next; and 57% said that they do so to "feel caught up." Avoiding spoilers also motivates consumers to binge-watch (24%).

    Respondents in all markets multitask while watching entertainment. Of those who do, more than 80% of Chinese and 60% of US and UK respondents are likely to use multiple devices to do something related to the content they are watching.

    Across all markets, respondents are as likely to share information about entertainment content (US: 68%; UK: 58%; China: 92%) as they are to share about their friends (US: 70%; UK: 59%; China: 89%).

    This year's study also shows that consumers share entertainment content primarily to express opinions (US and UK: 56%; China: 63%) and express excitement about things in their lives (US: 46%; UK: 40%; China: 75%).

    US and UK consumers are five times more likely than those in China to share in an effort to warn others not to waste time or money on content that is not entertaining (US: 22%; UK: 21%; China: 4%).

    "Multiscreen behaviours are not new," said Jon Hargreaves, managing director of technology for Europe and CIS at Edelman. "However, discussions, analysis, content creation and other forms of sharing used to be relegated to superfans. Today, it's ubiquitous."

    More than half of US consumers surveyed have recommended good or engaging entertainment content to a friend or colleague (53%), one-third have shared that entertainment with their networks (33%) and 41% have paid attention to future content as a result of their experience. Respondents have also purchased products or services from companies that produced good content (37%).

    "This year, we found that consumers want their entertainment 'selfie-style;' content cantered on them, immediately gratifying, engaging and shareable across their social networks," said Gail Becker, president of strategic partnerships and global integrations at Edelman. "Brands that can successfully deliver or enhance compelling entertainment to consumers stand to gain through positive word-of-mouth and association."

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    ONE World Sports restructures TV affiliate team

    Michelle Clancy
    | 13 June 2014

    US cable net ONE World Sports is expanding and reorganising its affiliate sales team to better position the global sports network to serve existing and prospective distribution partners.

    Kristen McNeill has joined ONE World Sports as senior vice president of the Western Division, based in Los Angeles. She comes to the company from Tribune Company, where she was vice president of affiliate sales for the Western Region, on behalf of WGN America and Tribune's Broadcast Television Group. McNeill was responsible for negotiating distribution rights for WGN America as well as retransmission consent for 42 broadcast television stations. In her more than 15 years of cable network experience, she held sales and marketing positions with E! Networks and Fox Cable Network prior to Tribune.

    In addition, Mark Romano has joined the channel as senior vice president of the Eastern Division, based in New York. Previously, he served for seven years as vice president of distribution sales and marketing with Outdoor Channel. He brings two decades of cable network experience, helping launch networks including FX Networks, CBS College Sports Television and the VOD network Mag Rack.

    In 2012 CableFax honoured him with its 'Renewer' award for negotiating new launches and packaging improvements, adding more than two million Outdoor Channel subscribers in the Northeast and mid-Atlantic. Recently, he was named affiliate sales executive of the year by the Virginia Cable Television Association and received the first President's Award from the Broadband Cable Association of Pennsylvania.

    "Both Kristen and Mark are well regarded by their customers and colleagues," said Randy Brown, ONE World Sports executive vice president of distribution. "I know they will both be wonderful additions to the ONE World Sports team as we identify and pursue subscriber growth opportunities."

    ONE World Sports recently added Verizon FiOS, Google Fiber and Hawaiian Telcom to its line-up of distribution partners. It is also carried on Cablevision Optimum TV, DISH Network and Mediacom Communications

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    Tablet users prefer Netflix, OTT services to TV everywhere apps

    Michelle Clancy
    | 13 June 2014

    When it comes to digital distribution of video, tablet owners prefer to use over-the-top (OTT) services such as Netflix, rather than TV everywhere offers from networks and operators.

    According to research from The Diffusion Group (TDG), unlike computer video viewers historically inclined to search the open Web for video, tablet users wasted no time in embracing video apps that arrived shortly after tablets were introduced. Almost half (48%) of adult tablet owners report using OTT video apps on occasion.

    However, despite the fact that most of the larger US TV providers now offer a robust collection of TV programmes for viewing through service-specific apps, only 23% of tablet owners have used them during the past 12 months. Broadcast and cable network apps are faring better, used by 37% and 31% of tablet users respectively.

    "TV operators thus have their work cut out for them if they expect to keep tablet video viewers within their branded content corral," said Michael Greeson, TDG president and director of research.

    The use of tablet apps for both free and fee-based online services is not only more widespread but occurs more frequently than the use of TV-specific apps. For example 41% of tablet users engage OTT service apps at least once a month. Just one quarter (26%) use apps from the 'big four' broadcasters, 21% use cable channel apps and only 16% who turn to TV operator apps at least once a month.

    "Some 60% of adult broadband users now own a tablet such as iPad or Kindle Fire," said Greeson. "These portable platforms are rapidly becoming second televisions in the home, where three-fourths of tablet video viewing takes place. This is consistent with predictions TDG offered the very week the iPad was first introduced."

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    Screenz teams with Google to boost interactive viewing

    Editor
    | 13 June 2014

    Digital TV technology provider Screenz has entered into a collaboration with Google to host a global, live, interactive infrastructure for television shows, enabling broadcasters and format owners to transform programmes into live events.

    The first show to use the Screenz Real Time Platform will be Keshet International's Rising Star interactive TV format that enables real-time voting by viewers from via a mobile app, fully integrated with the programme. The show features performers making their debut on stage alone, from behind a giant wall of TV screens. They can only make their entry to the studio round by securing more than 70% of the viewers', judges' and live audiences' vote. The audience can see the results of their vote in real time and if they vote positively, have a chance that their picture will be shown on the giant wall. If a contestant achieves 70% of the votes, the wall dramatically lifts revealing the studio audience and expert panel.

    Screenz claims that its collaboration with Google delivers the scale to process a huge number of interactions per second and says that in testing the Real Time Platform processed 100 million interactions per minute. Furthermore, it is confident that its technology hikes up the level of engagement a viewer has with a show at the exact time when it is aired and also enables audience targeting allowing broadcasters and brands to identify effectively viewer demographics and interests.

    "Broadcasters and producers are constantly looking to introduce new formats which enable them to engage directly with TV audiences," said Eli Uzan, Screenz CEO. "By working with the Google Cloud Platform, Screenz will empowers them to rip up the rule book and combine compelling live content with real time viewer interaction."

    Added Google Cloud platform director Daniel Powers: "Screenz is at the forefront of a revolution which is changing the way we watch television. We are delighted that they have chosen to build their game-changing products on the Google Cloud Platform. Our job is to make sure that the technology behind the Real Time Platform works effortlessly so that all viewers need to worry about is which way they are going to vote."

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    TotalChannel's premium subs get World Cup for free

    Juan Fernandez Gonzalez
    | 13 June 2014

    Online platform TotalChannel, recently acquired by Mediapro, is to offer Gol Television and all the World Cup matches for free to subscribers of its TotalFun package.

    For three months, there will be no extra cost for the premium football channel, which offers the World Cup's 64 matches and has the exclusive rights in Spain for 39 of these. The platform is focusing on adding extensive sports coverage to its selection of films, documentaries and entertainment HD channels.

    For a cost of €10, the matches can be seen on computers, tablets, smartphones (Android and iOS), PlayStation consoles and Samsung and LG smart TVs. The channel's programming is dedicated to the World Cup 24/7 during the next four weeks, even covering the training sessions.

    Through the Internet – a connection speed of over 3Mbps is needed for HD content - TotalChannel offers nine of the most watched channels on Spanish pay-TV, including AXN, Fox, National Geographic, Comedy Central and TNT.

    The online TV platform is especially strong among console and smart TV users, who currently represent 80% of the service's customers. TotalChannel's app has been downloaded over 600,000 times from PlayStation consoles and LG and Samsung stores.

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    LATAM, Caribbean running out of IP adresses

    Juan Fernandez Gonzalez
    | 13 June 2014

    Latin America and the Caribbean have entered the IPv4 exhaustion phase, says the Internet Address Registry for Latin America and the Caribbean (LACNIC), the organisation responsible for assigning Internet resources in the region.

    LACNIC has announced the exhaustion of its IPv4 address pool and expressed concern regarding the delay in the deployment of Internet Protocol version 6 (Ipv6). The organisation reported that its pool of available IPv4 addresses reached the 4,194,302 mark, and that this has triggered stricter Internet resource assignment policies for the continent, meaning in practice new IPv4 addresses will be rationed for Latin American and Caribbean operators.

    "This is an historic event; the fact that it was anticipated and announced doesn't make it any less significant," said Raúl Echeberría, LACNIC's CEO. "From now on, LACNIC and its National Registries will only be able to assign very small numbers of IPv4 addresses, and these will not be enough to satisfy our region's needs."

    Since it began operating in 2002, the organisation has assigned more than 182 million IPv4 addresses throughout Latin America and the Caribbean.

    "The need to deploy IPv6 is now more pressing than ever. It cannot be delayed any longer if connectivity providers still wish to meet the demands of their customers and those of new users. LACNIC and the Internet community have been working for years in preparation for this very moment," said Echeberría.

    Around half of the remaining four million addresses may be assigned during the transition phase, in blocks of limited sizes (assignments) comprising between 256 and 1,024 IP addresses. Likewise, an organisation may only request additional resources six months after receiving a prior assignment. Once these two million IPv4 addresses are exhausted, LACNIC members will no longer be able to receive any IPv4 assignments

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    Eutelsat taps Siemens to improve satellite monitoring in LATAM

    Juan Fernandez Gonzalez
    | 13 June 2014

    To cater for the increase in demand for satellite services in time for the World Cup, Eutelsat Communications has deployed a homogeneous monitoring system across its entire fleet in order to deliver broadcasters a high level of service.

    Collaborating with Siemens Convergence Creators, Eutelsat has upgraded its ground station in Mexico City with Siemens CVC's SIECAMS that is equipped for Carrier ID as well as interference localisation functionality. The Mexico City ground station is the Eutelsat Americas operations centre managing three Eutelsat satellites which provide full coverage of the Americas, including Brazil.

    Carrier ID is a technology that guarantees immediate identification of the source of satellite signals by creating identification numbers in each carrier that can be reliably detected and recognised. By accelerating the identification of unauthorised and inaccurately configured transmissions, Carrier ID represents a significant measure towards further improving signal integrity.

    Eutelsat selected to deploy the SIECAMS system across its fleet as it includes an integrated geolocalisation system that enables detection, classification and localisation of interference incidents.

    "Carrier ID is a global, industry-wide initiative aimed at guaranteeing the best quality of service to all users of satellite communications," said Mark Rawlins, director of communications systems operations at Eutelsat. "The company has been a staunch supporter of this effort from the outset, partnering with companies that deliver the most advanced features to further raise the game of combating interference."

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    Dutch broadcasters launch common S-VOD portal

    June 13, 2014 06.42 Europe/London By Robert Briel


    NLziet_ScreenThe three main Dutch broadcasting groups have launched their common S-VOD portal, NLziet. Subscriptions cost €7.95 a month

    During the first few weeks, NLziet is only available to people with an invite to take part in the beta phase, from July 1, the service will be available to anyone. The first month is free of charge.

    The common S-VOD portal will compete against Netflix and RTL’s Videoland Unlimoted.

    The new service offers unlimited access to the catch-up and preview services of the public broadcasters under the NPO umbrella and the offers of private broadcasters RTL and SBS. The platform launches with 2,750 TV series and programmes, translating into 29,002 episodes and totalling 12,024 hours of viewing.

    “We have a wide variety of programmes, including documentaries, drama and reality, as well as current affairs, talk shows and films,” said Niels Baas, managing director of NLziet.

    Initially, NLziet is only be available on tablets, PCs and Macs, but later in the year apps for smartphones and smart TVs will be introduced.

    Although viewers pay a single subscription fee and enter a common portal, the play out of the requested streams will take place in each of the three online catch-up services of the broadcasters, NPO Plus, RTL XL or Kijk (from SBS).

    Programmes will remain available up to 365 days after the first broadcast date and a number of programs will be made available as ‘previews’ up to sevens days ahead of the scheduled broadcast.

    The catch-up TV service Uitzending Gemist from the public broadcasters will remain free of charge.

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    DirecTV takes World Cup to social networks

    Juan Fernandez Gonzalez
    | 13 June 2014

    DirecTV intends to take World Cup coverage to every possible platform, paying special attention to social networks.

    Two community managers will exclusively follow the World Cup's social activity and be in charge of what the network has called coverage 2.0. The TV broadcasts will be integrated into social content, including pre and post-match information, live coverage and highlights as well as DirecTV's original programming.

    The network expects most activity to be carried out through its own app, DirecTV Copa Mundial de la FIFA, which has been available for iOS and Android since the beginning of June. In addition to making matches available on-demand and through live streaming, the app is designed to improve interaction via Twitter, Facebook and Google+.

    DirecTV's World Cup also has a home on Twitter, with the hashtag #DIRECTVCopaMundial, giving fans the opportunity to comment, analyse and discuss matches with the channel's experts.


 

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