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Thread: Daily Satellite TV News

NinthDecimal figures TubeMogul as mobile video advertising partner Michelle Clancy | 10 June 2014 Mobile audience intelligence company NinthDecimal is

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    NinthDecimal figures TubeMogul as mobile video advertising partner

    Michelle Clancy
    | 10 June 2014

    Mobile audience intelligence company NinthDecimal is partnering with TubeMogul on a mobile video solution that enables advertisers to target precise audiences on pre-roll mobile video.


    NinthDecimal (formerly JiWire) measures audiences across display, rich-media and video. The idea is to identify accurate, anonymous audience segments, and the most effective marketable moments for a campaign, leveraging data such as locations frequented, offline purchases, devices used, content consumed and customer relationship management (CRM) data. By integrating these audience segments into the TubeMogul platform, marketers can now create pre-roll mobile video campaigns using this data.

    Launch partners including Old Navy, L'Oreal Paris, Kraft Foods, and Mondelez's Honey Maid Brand.

    "Mobile video is cutting into TV prime time, and for many younger viewers, tablets are the default device for watching video," said Keith Eadie, CMO of TubeMogul. "NinthDecimal's targeting will help marketers using TubeMogul's software make mobile video advertising more relevant to these viewers by leveraging data from the physical world."

    IAB reported that in 2013 mobile video ads increased 211% and time spent viewing mobile video ads per consumer increased 200%. But mobile advertising has lacked a robust audience targeting video solution.

    "With NinthDecimal's mobile video solution, brands finally have access to sophisticated audience targeting for mobile video," said David Staas, president at NinthDecimal. "Advertisers can now tap into video advertising's potential and have the necessary tools to execute rich and effective campaigns across the entire digital ecosystem."

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    Cyta Hellas goes live with new IPTV triple-play solution

    Editor
    | 10 June 2014

    Greek service provider Cyta Hellas has gone live with a new IPTV-led triple-play solution which it hopes will be a market winner based on service differentiation and reduced costs.

    Featuring Alcatel-Lucent's IPTV platform running on ADB's hybrid HD set-top boxes, the new 3play is part of the Cytavision pay-TV service, which began operations in December 2013, bundled with fixed Internet and telephony services.

    3play also uses ADB's Epicentro-PMP suite of remote management applications to manage remotely the operator's entire home network and fix any issues before the subscriber notices, thus, says the technology provider, reducing support costs. "Τhe flexibility and affordability of ADB's feature-packed solutions, is a major component of our comprehensive and differentiated 3play solution with voice, Internet and TV packages starting from just 19 Euros a month," explained Cyta Hellas head of products and services, Christos Kolitsidas. "Judging by the high level of interest to date, we have hit upon a winning formula."

    To date ADB has supported Cyta digital TV solutions in Cyprus for a number of years and believes that it is a mark of its success that the operator has extended the partnership to encompass its new triple play operations on mainland Greece.

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    European pay TV revenues flatten in 2014

    June 10, 2014 18.28 Europe/London By Broadband TV News Correspondent



    European pay TV revenues will reach $40.35 billion in 2014, up from $36.87 billion in 2010, according to a new report from Digital TV Research.

    The European Digital TV Databook (covering 39 countries) reveals that the 2014 total will only increase by 0.6% on 2013 as ARPUs are hit by competition and the transition of subscribers to double-play and triple-play bundles (which result in higher overall ARPUs for operators but lower TV ARPUs).



    Satellite TV will contribute 45.6% of the pay TV revenues in 2014. However, satellite TV revenues are falling, partly due to greater competition but also due to the growth of cheaper packages, such as Tricolor in Russia, which force down prices for the whole country. Pay DTT revenues are also suffering. However, IPTV will record strong revenue growth. Digital cable revenue growth will compensate for the decline in analog cable revenues.

    Pay TV revenues in Western Europe will increase by 5.9% from $31.9 billion in 2010 to $33.8 billion in 2014, with Eastern Europe up by 32.2% to $6.5 billion. The UK ($7.8 billion) and Germany ($4.6 billion) will lead pay TV revenues in 2014. Pay TV revenues in Germany will increase by $945 million between 2010 and 2014 and by $813 million in Russia (nearly double its 2010 total). However, revenues will fall in the Czech Republic, France, Malta, Romania and Spain over the same period.

    Pay TV subscriptions will increase from 154.5 million in 2010 to 171.6 million by end-2014. The Western European total will rise by only 4.0 million to 97.3 million, but Eastern Europe will climb by 13.1 million to 74.4 million. Adding 8.5 million subs between 2010 and 2014, Russia has had the most pay TV subscribers by country for some time. The number of pay TV subscribers will fall in the Czech Republic, France, Italy, Slovenia and Spain between 2010 and 2014.

    Digital TV penetration will reach 81.9% of European TV households by end-2014; up from 60.0% at end-2010. Europe will have 240.3 million digital TV households by end-2014, up by 12.7 million during the year and up by 67.2 million since 2010. Free-to-air DTT is the most popular platform, although its growth is slowing. Pay satellite TV is in second place. Digital cable overtook analog cable in 2013 to take third place. The number of homes paying for IPTV will more than double between 2010 and 2014.

    Russia will overtake the UK and France in 2014 to become the second largest digital TV nation. Eight countries will have 100% digital penetration by end-2014, but penetration will be lower than 60% of TV households in six countries. Digital TV penetration will more than double in nine countries between 2010 and 2014.

    There will still be 53.3 million analog homes remaining at end-2014; down from 115.4 million at end-2010. From the 2014 total, 34.9 million will be analog cable and 18.4 million analog terrestrial. Only 10.8 million of the 2014 total will be in Western Europe, with the remaining 42.4 million in Eastern Europe. Russia alone will have 21.9 million analog homes by end-2014, with Germany and the Ukraine supplying 6.8 million and 7.9 million respectively.

    For more information on the European Digital TV Databook, please

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    Swisscom plans Netflix competitor

    June 10, 2014 23.02 Europe/London By Jörn Krieger


    Swisscom Bern Köniz BusinessparkSwitzerland’s domestic telco Swisscom wants to launch a video-on-demand (VOD) service on its IPTV platform Swisscom TV later this year offering movies, series and documentaries for a monthly flat fee.

    With the flat-rate model, the company follows the strategy of US-based global VOD market leader Netflix which wants to roll out its service in Switzerland by the end of the year.

    The Swisscom offering will be operated by Swisscom subsidiary Cinetrade on its Teleclub platform, management board member Willy Heinzelmann confirmed to Swiss newspaper Schweiz am Sonntag. He stressed that the plans were made independently from Netflix’s recently announced market entry in Switzerland. He didn’t want to give details, however, on the launch date or price scheme.

    The VOD business grows quickly, said Heinzelmann. “Last year, we reached a turnover of more than CHF30 million (€25 million) in this segment. This year, I expect again a growth rate in the two-digit percent area.”

    Heinzelmann said that the company has been contacted by Netflix regarding a possible partnership. Netflix’s plans would, however, not be enough concrete at this stage.

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    Exset seals Asian deals with One TV, Cable Media Group

    Rebecca Hawkes
    | 11 June 2014

    Netherlands-based Exset has announced contracts with Cambodia's One TV and Pakistan's Cable Media Group (CMG) to supply DMS technology to monetise the broadcasters' new value-added digital TV services.


    One TV, the digital terrestrial TV (DTT) network owned by GS Group and Cambodia's Royal Group, has been operating since September 2012. Its 80 channels reach more than 70% of the country. Now, with DMS-ready set-top boxes from HDT (Hyundai), One TV will also provide a portal-based homepage offering information services covering sport and news, as well as promotional material from the broadcaster.

    Pakistan's CMG is, meanwhile, rolling out digital cable services to its three million analogue customers using E-TEK set-top boxes. Exset's DMS technology has been selected to monetise the Karachi-based operator's digital services, which will also be available in Lahore, Islamabad, Rawalpindi, Peshawar and Multan, with network expansion set to follow in 40 cities.

    The operator, which carries around 100 channels, will use DMS for a range of value added services, including local advertising, information services, on-screen magazine pages and, further down the line, teleshopping.

    "Using DMS as part of the launch makes sense to us as it allows us to obtain new revenue streams through advertising and other value added services. This means our ARPU will be higher that it would otherwise have been," said Numan N Ahmed of CMG.

    "We realise that Pakistani customers have raised expectations as they are now exposed to international lifestyles and standards: they have been looking forward to a technological change that enhances their TV experience. Exset and CMG are committed to the Pakistan market and are working together to bring about this much-needed change."

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    StarTimes cuts digital TV decoder costs in Kenya

    Rebecca Hawkes | 11 June 2014

    StarTimes Kenya has slashed the cost of its set-top boxes to increase its share of the African country's digital television market.


    The Chinese television operator has reduced the cost of its pay-TV digital decoder in Kenya to KES1,999 (US$22.8) from KES2,999 ($34) while its free-to-air box now retails at KES4,499 ($51.3) down from KES 4,999 ($57). StarTimes is also adding five premium international channels to its bouquet for free-to-air subscribers.

    In April, StarTimes announced its digital TV service would reach 80% of the Kenyan population by the end of 2014. Its expansion plans take in Machakos, Migori, Trans-Nzoia, Laikipia and Muranga counties, raising the number with StarTimes access to over 20 Kenyan counties.

    The company has earmarked an investment of over $75 million to achieve 100% network coverage in the country.

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    AT&T, Al Jazeera settle out of court

    Rebecca Hawkes
    | 11 June 2014

    AT&T and Al Jazeera have settled their US lawsuit, and asked the Delaware judge to dismiss the case disputing the two parties' contract over channel distribution.



    The disagreement between the Qatar-based television broadcaster and the US telecommunications giant stemmed from Al Jazeera America's launch on 20 August 2013, when AT&T abruptly dropped the new channel from its cable network U-Verse. Al Jazeera claimed the contract between the two was breached and wrongfully terminated by the cable operator.

    Al Jazeera filed its lawsuit under seal, with both parties claiming that secrecy was required to protect commercially sensitive information regarding their carriage deal. News outlets subsequently sought court intervention, believing contract details should be made public during the litigation.

    The settlement does not resolve the challenge from media outlets to unseal court records in the case.

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    CableLabs joins MoCA

    Michelle Clancy
    | 11 June 2014

    CableLabs has joined the Multimedia over Coax (MoCA) Association, which has pioneered a standard for home entertainment networking and extending Wi-Fi connectivity.


    The two organisations have been working together for years as part of a technical liaison relationship. Membership of MoCA enables CableLabs to provide more input and direction early in the spec development process for greater synergy between the two organisations.

    "We have always worked well with MoCA and our membership further establishes and strengthens the relationship," said Ralph Brown, CTO at CableLabs. "We look forward to continuing our joint efforts in support of cable operators and the broader cable ecosystem."

    MoCA 2.0 is available and is the first specification developed by the entire Alliance. It offers two performance modes of 400Mbps and 800Mbps actual throughputs, packet error rates (PER) as low as one in 100 million with a nominal latency of 3.6ms, and standby and sleep modes for help in overall power management in the network.

    "We are pleased that CableLabs has joined MoCA. The cooperation between our two organisations is critical to keeping the cable market strong - in the US and worldwide - through innovation, certification of products and specifications that are mutually beneficial to the operators and consumers," said Charles Cerino, MoCA president

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    Interest in Chromecast 'wanes'

    Michelle Clancy
    | 11 June 2014

    Enthusiasm for the Google Chromecast streaming video dongle appears to be waning, analyst Parks Associates has noted in a first quarter 2014 consumer survey.


    Even though ownership of the $35 product designed to bring Web content to the living room TV, is holding steady in the United States at approximately 6%, use is faltering.

    Compared with the last two quarters of 2013, the percentage of Chromecast owners who use the device at least monthly to view Web pages on a TV has declined from 76% in 3Q 2013 to 57% in 1Q 2014. Similarly, the percentage of Chromecast owners who use the device at least monthly to watch online video on a TV dropped from 78% to 73%.

    "Streaming media players are starting to play a bigger role in home entertainment, but interest in new entry Google Chromecast is waning," said John Barrett, director of consumer analytics at Parks Associates. "Streaming media players, thanks to their ease-of-use, trail only game consoles and smart TVs as the most frequently used streaming media device in the home. By contrast, only about 22% of Chromecast owners say it is the most frequently used streaming device in their home."

    Parks found that the adoption of streaming media players has increased to nearly 20% of US broadband households, up from 14% in 2012. Smart-TV adoption has also now increased to over one-third of US broadband households

    "As consumers add new devices to their home, the usage habits in the home change and adapt to the new device, its benefits and its capabilities," said Brett Sappington, director of research at Parks Associates. "Chromecast was introduced last summer. Given the low price, many consumers purchased one and began experimenting with it, producing high initial use. Over time, however, owners developed a better understanding of Chromecast's usefulness and appropriate niche in the video-viewing environment. Some continue to use Chromecast regularly, while others are choosing different options to get online video to their televisions."

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    IP video to drive unprecedented surge in bandwidth usage by 2018

    Michelle Clancy
    | 11 June 2014

    Thirst for IP-delivered video is poised to have a profound effect on bandwidth consumption, according to the latest Cisco Visual Networking Index.

    The VNI projects that annual IP traffic for 2018 alone will be greater than all of the Internet traffic that has ever been generated globally (from 1984-2013).

    To put it in perspective, monthly global IP traffic by 2018 will be the equivalent of 8.8 billion screens streaming the FIFA World Cup final game in Ultra-HD/4K, all at the same time. The annual run-rate in fact should be about 1.6 zettabytes, or more than one and a half trillion gigabytes per year.

    That's also equivalent to 5.5 billion people binge-watching Game of Thrones Season 4 via video-on-demand in HD or 1.5 billion watching in Ultra-HD/4K; 4.5 trillion YouTube clips; or 940 quadrillion text messages.

    Online video will be the fastest growing residential Internet service, Cisco said, with a CAGR of 10% from 2013-2018, growing from 1.2 billion users to 1.9 billion users by 2018. And on the business front, desktop and personal videoconferencing will be the fastest growing business Internet service with a CAGR of 45%, growing from 37 million users in 2013 to 238 million users by 2018.

    Taken together, IP video will be 79% of all IP traffic by 2018, up from 66% in 2013. More interestingly, UltraHD 4K video will account for 11% of IP video traffic by 2018, up from 0.1% in 2013. HD video will account for 52% (up from 36%) and SD will account for the remaining 37% (down from 64%).

    "Our first Cisco Visual Networking Index nine years ago established the zettabyte as a major milestone for global IP traffic," said Doug Webster, vice president of products and solutions marketing at Cisco. "Today, we are firmly in the 'zettabyte era' and witnessing incredible innovations and shifts in the industry. The reality of the Internet of Everything (IoE), the increasing demand for network mobility and the emergence of 4K video are among the key trends highlighted in this year's forecast that represent significant opportunities for service providers today and in the immediate future."

    The exponential growth is already starting to happen: 2014 FIFA World Cup is set to begin this week, and streaming and IP broadcast of both live and on-demand streams from the world's biggest sporting event is anticipated to generate 4.3 exabytes of IP traffic, which is three times the amount of monthly IP traffic currently generated by Brazil, the World Cup host.


 

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