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Thread: Daily Satellite TV News

Serbia falls behind in digitisation June 10, 2014 09.06 Europe/London By Chris Dziadul Serbia flagThe transition to digital broadcasting in

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    Serbia falls behind in digitisation

    June 10, 2014 09.06 Europe/London By Chris Dziadul



    Serbia flagThe transition to digital broadcasting in Serbia is now significantly behind schedule, with only 15-20% of the work completed.

    Quoted in Balkans.com, Rasim Ljajic, the country’s minister of trade, tourism and telecommunications, added that a deal would be signed with the European Bank for Reconstruction and Development (EBRD) in September in order to obtain necessary equipment for the process to continue.

    Although Serbia originally had an ASO date of April 4, 2012, it was subsequently put back to June 15, 2015.

    The country received €10.5 million from the EU to help start the digitisation process, but this money has now been spent.

    Ljajic also said he expected the Serbian parliament to shortly start working on new laws required to complete the country’s transition to digital broadcasting.

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    ADB enable Cyta 3play

    June 10, 2014 09.13 Europe/London By Julian Clover


    Cyta 3playGreece’s Cyta Hellas new 3play, a triple-play solution that features IPTV, voice and broadband technology, the Geneva-based company has announced.

    The service began operation in December 2013, but details have only just been released. It features Alcatel-Lucent’s IPTV platform running on ADB’s hybrid HD set-top boxes.

    “The flexibility and affordability of ADB’s feature-packed solutions, is a major component of our comprehensive and differentiated 3play solution with voice, internet and TV packages starting from just €19 a month. Judging by the high level of interest to date, we have hit upon a winning formula,” said Christos Kolitsidas, head of products and services, Cyta Hellas.

    “We have delivered digital TV solutions to Cyta in Cyprus for many years so we believe it is a mark of our success that Cyta has extended the partnership to encompass its new triple play operations on mainland Greece. With a strong surge in subscribers, it seems that Cyta Hellas has found a sweet spot in the Greek market for a cost-effective triple-play service,” said Peter Balchin, CEO at ADB.

    Cyta Hellas uses ADB’s Epicentro-PMP suite of remote management applications to remotely manage the entire home network and fix any issues before the subscriber notices, reducing support costs.

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    Confusion over Rostelecom sale

    June 10, 2014 09.36 Europe/London By Chris Dziadul



    RostelecomThe Russian government does not plan to privatise Rostelecom this year, according to Tatyana Nesterenko, the country’s deputy finance minister.

    Quoted by Vedomosti, she added that that this was due to the uncertain value of the asset.

    Although the state had initially hoped to receive R196.8 billion from the sale of its 43.07% share capital, or 46.99% of ordinary shares, in the telco, that figure could now be in the region of R170.8 billion.

    However, the Finance Ministry subsequently gave an update in its official Titter account in which it said the privatisation was still expected to take place this year.

    Rostelecom is one of the leading players in Russia’s pay-TV industry.

    It ended 2013 with 7.5 million pay-TV subscribers, while its IPTV subscriber total stood at 2.2 million.

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    Measat & Newtec in DVB-S2X UHD first

    June 10, 2014 09.37 Europe/London By Julian Clover



    Measat Satellite Operations CentreThe world premiere of a 4K Ultra High Definition video transmission over satellite using the new DVB-S2X transmission standard is to take place at the CommunicAsia show (June 17-20, 2014).

    It’s being run by the satellite operator Measat and Newtec, which has been involved in the technology’s development.

    The DVB gave its approval to the much-anticipated extension to the DVB-S2 specification in February. It offers efficiency gains for professional applications by up to 20 -30% for some scenarios, with the DVB optimistic that gains of up to 50% can be achieved in some scenarios.

    “Last year MEASAT demonstrated its capability to deliver 4K UHDTV over satellite. This year we continue our efforts to pioneer the early adoption of cutting edge technologies with a live demonstration of UHDTV over satellite using the new DVB-S2X standard,” said Raj Malik, SVP, sales and marketing, MEASAT. “With DVB-S2X, MEASAT can support our broadcast customers with a more efficient and cost-effective use of our satellite capacity.”

    “This demonstrates not only that satellite networks are ready for 4K UHDTV but also that DVB-S2X is ready to help satellite operators and broadcasters cut costs or deliver more content within the same capacity. It is no longer a question of whether the new DVB-S2X standard will be used in broadcast contribution and distribution networks, but rather a question of when,” added Steven Soenens, VP product and market management at Newtec.

    The demonstration will be displayed in 4K UHDTV at CommunicAsia in Singapore at MEASAT’s booth (Level 1 T3-01). The feed will be uplinked via MEASAT’s teleport in Cyberjaya, Kuala Lumpur, and delivered live via MEASAT-3 satellite in C-Band, using Newtec’s new DVB-S2X modulation equipment.

    Newtec’s M6100 Broadcast Satellite Modulators will be used for the demonstration as well as Newtec’s demodulators. Video processing capabilities at both ends of the link were provided by Ericsson through its AVP 2000 Contribution Encoders and RX8200 Advanced Modular Receivers.


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    Vodafone gears up for Spanish challenge

    June 10, 2014 10.19 Europe/London By Chris Dziadul



    Spain’s Ono and its new owner Vodafone are likely to launch an integrated offer in early September.

    Quoting sources familiar with the situation, El Economista reports that Vodafone’s plans are dependent on the date the company receives regulatory approval for the €7.2 billion acquisition of Ono, announced this March.

    However, no problems are expected, with authorisation likely to be obtained on July 2.

    Thereafter, Vodafone’s Spanish subsidiary will streamline procedures where possible to complete the purchase and integrate Ono in its current structure.

    It will nevertheless be up against the clock, with competitors such as Movistar and Orange already tempting customers with strong convergent offers.

    The savings generated by the merger of Ono’s and Vodafone’s operations are likely to be around €240 million from the fourth year of operation.

    The companies’ combined subscriber total will be over 17.2 million.

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    Romania grants DTT licences

    June 10, 2014 12.52 Europe/London By Chris Dziadul



    The Romanian regulator ANCOM has awarded licences for three DTT multiplexes to the national transmission company SNR (Radiocom).

    In a statement, it says that the total licence fee, amounting to €1,020,002, will have to be paid within 90 calendar days, after which the licences will be formally issuesd.

    They will be valid for a period of 10 years and take effect from June 17, 2015, the date Romania officially completes the transition to digital broadcasting.

    The first of the multiplexes (MUX1) will be UHF and carry free-to-air channels.

    It will be required to offer fixed reception to 90% of the population and 80% of the territory of Romania by December 31, 2016.

    The second and third multiplexes (also UHF) will meanwhile have to be up and running by May 1, 2017, with each employing at least 36 transmitters in the areas they cover.

    Significantly, no mention was made by ANCOM about two further multiplexes SNR was contesting with RCS&RDS, the other bidder.

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    iLook offers YouTube channels a mobile app creator

    Michelle Clancy
    | 10 June 2014

    ILook is aiming to extend the pay-TV business model to long-tail online video, with a platform for video aggregators, video owners and advertisers that converts online content to a mobile TV 'channel.' Each channel can have its own dedicated app with a range of access models and paywalls.


    "Through this easy-to-use technology, anyone — amateur or celebrity personality — can now have their own TV network without the traditional barriers and regulations," the company explained. "Whether you create your own workout instruction videos, like to cover Katy Perry songs or are already a YouTube sensation, you can now transform your channel into its own mobile TV app for free."

    To create a TV app, users log in to their YouTube channel from ILOOKTV | Home. Once logged in, iLook automatically generates a mobile app and submits it to supported app stores, where it becomes available for download by television viewers. TV app video is viewable on the mobile screen, as well as any TV screen that is connected to the Internet via AppleTV, Chromecast or Xbox, allowing viewers to watch on the big screen or small.

    In terms of video syndication and monetisation, video owners can export videos into TV apps that they do not own, and TV app owners can import videos from video owners. And, for a fee, anyone can have their videos inserted across all TV apps as TV commercials.

    "This gives everyday video makers the same exact revenue opportunities as larger media organizations — a unique offering for consumers," iLook noted. "Special-interest and long-tail TV apps, like affinity print magazines before them, will command CPMs that are four to eight times higher than CPMs for more broadly focused TV networks."

    Peter Redford, CEO of iLook, added: "Owners of long-tail YouTube channels are now able to attract attention and monetise like traditional TV networks, by co-locating on the same mobile screens with cable channel apps like CNN and MTV. We're deeply excited to launch and bring these capabilities into the entertainment market."

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    Netflix debuts mobile app for Orange is the New Black

    Michelle Clancy
    | 10 June 2014

    Netflix is turning to mobile to spur engagement with its hit original series, Orange is the New Black. The streaming giant has launched a dedicated, standalone app dubbed, cleverly, Orange is the New App, or OITNA.


    The app, available for Android from the Google Play store, allows fans who may or may not be binging on the recently debuted season two, the opportunity to share photos, cards and memes around the show.

    Photo-sharing is the main thrust of the app, and fans can share pics and clips across Instagram, WhatsApp, Facebook, Tumblr, Twitter, Pinterest and other social sites. It also includes the ability to customise pre-populated cards with one's own messages and photos.

    The images are automatically tagged with #OITNB and the season two start date.

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    comScore lays out cross-platform advertising best practices

    Michelle Clancy
    | 10 June 2014

    While increased availability of digital video viewing has driven sizeable gains in incremental media consumption – a net positive for marketers and media companies – the potential to cannibalise existing media channels and disrupt the status quo can also be disconcerting. However, a new report from comScore has found that broadcast and cable networks are actually experiencing net revenue gains as these changes unfold.


    "Digital video frequently offers an attractive financial return for content owners who make their content available via broadband for on-demand viewing, which they are monetising through advertising or licensing agreements with distributors such as Netflix," the company said in a recent report. "The good news for content owners is that rampant digital media proliferation is a value-creating event for their businesses."

    But that doesn't mean there isn't considerable value currently being left on the table, as today's complex and fragmented viewing environment has made accounting for viewing behaviour orders of magnitude more difficult. In future brands need to find a truly integrated approach to the issue, putting the viewer at the centre and providing a unified accounting of their media consumption behaviour across all screens, to facilitate smarter buying and selling of advertising.

    To facilitate that, comScore has unveiled the Total Video viewer-centric approach to measuring video that accounts for viewing audiences on multiple platforms.

    It leverages the panel-based approach of legacy TV measurement systems but in combination with advanced digital measurement methods – including the combination of large scale panel-based systems with census-level data from millions of TV set-top boxes, Web and app tagging, etc – to deliver a comprehensive and unified accounting of video viewing audiences.

    The first aspect is a unified metric, to demonstrate the full size of a media company's audience and plan across media platforms, including the ability to deliver unified metrics for reach, frequency and GRPs. Similarly, media planners plan against demographics and need to be able to do this for all video viewing across platforms. Related to that, measurement must be inclusive of all video that is consumed – including OTT viewing – whenever and wherever it is consumed, since this represents monetisable inventory.

    Also, the approach must be scalable to an increasing number of platforms and have the granularity to report meaningful audiences for content from larger media companies and for niche audiences covering long-tail content providers. This scalability must be predicated on census-level data assets incorporated into the methodology, because panels alone cannot reach the level of required reporting granularity, comScore explained.

    And finally, dynamic ad insertion will become a norm as this market begins to look more like today's highly targetable digital advertising environment. The future of ad measurement is also evolving rapidly to tie video exposure more directly to in-store sales performance, according to the firm.

    Taken together, the Total Video approach means more opportunities for media companies to deliver and monetise content and improved ability for advertisers to efficiently and effectively reach their target audiences. But, reaping these gains will depend on taking concrete steps.

    "That means adopting a viewer-centric approach that aligns with the way advertisers want to buy and content owners want to sell advertising," comScore said in the report. "As this happens, all video content can be accounted for and used as a basis of transaction according to quality of the inventory and the unduplicated audience reached – not merely on the basis of the individual device on which it is consumed."

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    Trade Desk integrates Nielsen online ratings

    Michelle Clancy
    | 10 June 2014

    The Trade Desk, a demand-side platform in advertising's $5 billion real-time bidding industry, has enhanced its video advertising product through the integration of Nielsen Online Campaign Ratings system, which tracks and reports on daily unique reach, frequency and gross rating points (GRPs) for online video and display campaigns.

    "As the line between TV and online video continues to blur, we're helping the best measurement in digital video and the best in TV come together," said Jeff Green, CEO of The Trade Desk. "Nielsen Online Campaign Ratings is an important piece."

    In an eMarketer study, marketers cited TV as the most effective form of advertising and digital the second. With the granularity of measurement in digital, particularly with Nielsen Online Campaign Ratings, Green predicts that TV will take on more and more digital characteristics as capabilities converge.

    "While digital video grows at an unprecedented rate, the Trade Desk is winning major market share. For the second year in a row, we've grown by more than a thousand percent in digital video," Green added. "The sophistication of tools in digital marketing are influencing the way television advertising is bought and sold, and we are proud to be at the forefront of that shift."

    The Nielsen Online Campaign Ratings integration can be applied to all campaigns running on the Trade Desk, including video and display formats.


 

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