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Thread: Daily Satellite TV News

USA sees big uplift from social campaign for Psych finale Michelle Clancy | 05 June 2014 USA Network saw significant

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    USA sees big uplift from social campaign for Psych finale

    Michelle Clancy | 05 June 2014



    USA Network saw significant uplift in viewer engagement with interactive social spots promoting the finale of detective comedy-drama series, Psych.

    USA asked Psych fans to submit their best "crying Gus" impressions via Instagram and Twitter, using the hashtag #SadGus. never.no's social TV platform, Story, was used to collect the incoming tweets and pictures, and choose selected photos to be sent for on-air playout. Winners' photos and comments were then featured in a 15-second spot that aired in the Psych episode.

    According to Nielsen, the #SadGus promos attracted more viewers than other promos or commercial minutes in the episode with uplift of 48%.

    That's 39% and 48% higher than other promos for adults 18-34 and 18-49, respectively, and 34% and 44% higher than the other commercial minutes.

    The social spot overall drove strong engagement – young viewers watched for longer and tuned in for commercials more than other episodes during the season. People 18-34 tuned in for four minutes longer with 19 minutes watching time, compared with 15 minutes for other episodes. There was also a higher percentage of viewers watching commercials.

    Overall, Psych was the No 4 most buzzed-about cable entertainment programme when the campaign aired on 19 March, receiving 16,000 tweets.

    "This is further convincing proof that our Story product delivers on its promise," said Lars Lauritzsen, CEO at never.no. "The return on investment in these early projects has already been staggering. As customers start taking more advantage of Story's viral and tail functionality, we will see the value of certain TV spots double and triple. We believe the TV spot is in for a major paradigm shift, and never.no looks to power it."

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    Huge leap in mobile video usage and ad interaction

    Editor | 05 June 2014



    Mobile is fast becoming a central hub of entertainment decisions, with not only content usage climbing but also a commensurate leap in ad engagement, says research from Vdopia.

    Among the key findings revealed by the latest edition of the mobile video advertising provider's Vdopia Mobile Insights (VMI) report was the fact that the number of people who consumed entertainment content on their smartphones ever in a month jumped 28% in the past year to 109 million. Americans now average 33 minutes each day watching videos on their smartphones.

    Moreover, mobile entertainment audiences not only are twice as likely to click on mobile ads but 45% recall seeing ads compared to only 24% for non-mobile entertainment audiences.

    During the first quarter of 2014, Vdopia saw a shift by entertainment mobile video advertising provider's using its media network with a global reach of 330 million towards calls for specific consumer action like signing up for TV tune-in alerts. Awareness for theatrical and DVD release campaigns (39%) were the top advertised sub-category among entertainment brands in terms of total ad spend, and when it came to clicking on an ad to take an action, 85% of mobile entertainment ad consumers chose watching more video over any other action.

    Just over two-fifths (62%) are comfortable with 15-30 second commercials if they get to stream TV or films for free on their smartphones. This is interesting considering only 56% computer/laptop audience and 51% of connected TV audiences are comfortable with commercials in exchange for free streaming on their devices. The survey also found that about 84% of the total media ad spends by entertainment advertisers on the Vdopia network in Q1 went to video and rich media ads. Banner ads were less than one-third of total impressions and are constantly decreasing.

    "This is astonishing as it highlights the transformation in the mobile advertising landscape from static banner ads to more engaging and interactive video and rich media ads," said Vdopia chief business officer and co-founder Saurabh Bhatia. "Historically digital entertainment video advertising, especially on mobile devices, was almost exclusively about creating awareness for new films or TV programmes. But increasingly we are seeing that mobile video advertising is driving ticket sales for films and helping to increase ratings for TV Shows."

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    Quantel ups game to provide Sony 4K 60p colour and finishing at World Cup

    Editor | 05 June 2014



    Despite not all being quite ready in advance of the football World Cup in Brazil, broadcasters are well positioned to realise what will be the first 4KTV tournament of its kind with Sony at the vanguard.

    As part of its contract to support local broadcasters with UltraHD equipment and services, Sony has tapped Quantel for high quality colour and finishing systems that will see use at the advanced 4K production facility of host broadcaster HBS in Rio de Janeiro. Specifically it will use a Genetic Engineering 2 (GE2) system which includes two Pablo Rio 4KO colour correction and finishing systems sharing storage and workflow via a GenePool, will be used for the production of fast-turnaround 4K highlights packages. These will be distributed to broadcasters and Sony Stores worldwide as well as being displayed on 4K super-screens in fan parks around Brazil. The Quantel system will also be used for the post production of the Official FIFA World Cup (TM) film in 4K Ultra HD.

    Genetic Engineering 2 is designed to provide shared storage and workflow for up to four Pablo Rio systems, enabling, says Quantel, better teamwork and more productive post. The Pablo Rio high quality colour and finishing system provides the ultimate productive workflow for 4K and beyond.

    The Quantel system will work with 4K 60p XAVC media recorded on either the Sony PMW-F55 cameras being used by FIFA Film crews throughout the competition or the Sony Servers used for the 4K live production of three matches played at the Maracana Stadium in Rio de Janeiro (one in the round of 16, one quarter final and the final itself). All XAVC media will be instantly available for viewing and editing on the Pablo Rio colour and finishing systems thanks to their ability to begin work immediately with soft-mounted media without transcoding or importing. The system will also record live 4K 60p via Quad 3G SDI, which can be edited even while recording. The Pablo Rios will be equipped with Fraunhofer IIS's integrated easyDCP toolset for production of cinema deliverables.

    "The chosen system needed to handle 4K 60p in real time, reliably and to produce the finished highlights packages quickly and efficiently," commented Sony's World Cup 2014 programme manager, Mark Grinyer. "The choice of Quantel GE2 and Pablo Rio systems for 4K post-production was straightforward. Quantel users have already proven on many real-world projects that Pablo Rio and the Genetic Engineering 2 shared workflow can comfortably handle 4K 60p and beyond. This made Quantel a natural choice for this demanding application."

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    Brightcove lends support for HbbTV

    Editor | 05 June 2014



    Giving the interactive and personalised video standard a timely boost, global cloud-based online video services provider Brightcove has confirmed support for the hybrid broadcast broadband TV (HbbTV) standard.

    HbbTV is designed to provide an open technology platform that combines broadcast TV services with those delivered via with services delivered via broadband, enabling access to Internet-only services for consumers using connected TVs and set-top boxes.

    With the move, Brightcove is rolling out support in its Video Cloud online video platform for common encryption (CENC) packaging, Microsoft PlayReady and Marlin digital rights management (DRM) licence serving and multi-bitrate MPEG-DASH encoding, thus enabling high quality streaming of media content over the Internet delivered from conventional HTTP Web servers.

    "HbbTV enables service providers to enhance the standard linear broadcast TV experience through personalisation, enabling any broadcaster, including free-to-air providers, to deliver rich, interactive experiences to their customers," said Anil Jain, SVP and GM, Media Group at Brightcove explaining the strategic reasons for the support. "The Brightcove Video Cloud HbbTV solution enables the next generation of interactive TV by providing full support for the video workflow for HbbTV, making it easy for broadcasters to extend existing online video workflows to TVs and set-top boxes."

    One such broadcaster readily adopting HbbTV is Australia's Nine Network, whose CTO Mat Yelavich added: "HbbTV is an enabling progression for us, and for the industry ... As a broadcaster, it allows us to 'close the loop' for the first time, providing the potential to truly personalise whilst also empowering the viewer with a very simple experience."

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    Fox International lands in Sweden with Com Hem

    Editor | 05 June 2014



    In a further part of its international expansion strategy, FOX International Channels (FIC) has revealed the upcoming launch of the FOX general entertainment channel in Sweden through Com Hem.

    The leading cable supplier will offer 21st Century FOX's international multimedia business a potential reach of 1.8 million Swedish viewers for what will be the first FIC entertainment channel in the Swedish market. FIC now broadcasts FOX entertainment channels in 25 European markets, including Norway and Finland.

    As well as proving content consistent with the FOX brand, the new channel will, like all such FOX products worldwide, be tailored to its local market and audience. FOX says that its Swedish offering will comply with the First on FOX strategy, meaning first-run premieres immediately after their US premiere. The Swedish channel's schedule will also include a variety of entertainment genres and content, including new FOX series, new global FIC productions already in the pipeline, acquisitions and non-scripted entertainment programmes, European productions and also acquisitions specifically selected for a Swedish audience and Swedish taste.

    "Com Hem has the strongest channel line-up amongst Swedish TV suppliers today and we are constantly looking for new great content for our customers," commented COO Jon James. "We welcome FOX to the Com Hem family and are particularly excited to be the first operator in Sweden to bring this great new entertainment channel to all our customers and connected households."

    "As we have proven in Norway and Finland already, Swedish viewers will be offered the very best of the FOX experience, which we see as a natural step in our growth here," added FIC's Nordic MD, Ase Ytreland. "We expect Sweden to become one of our most important markets so we are already hiring many new staff to be located [at the] new FOX offices in central Stockholm. We are here to build a great new entertainment channel for the Swedish viewers."

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    Thai administration considers future of Voice TV

    Rebecca Hawkes | 05 June 2014



    Voice TV, the digital TV channel owned by the Shinawatra family, may be allowed to resume broadcasts once political stability is reached, according to Thailand's National Council for Peace and Order (NCPO).


    "Voice TV is likely to be allowed to broadcast again now that it has submitted a revised programming schedule and proposed content that contains nothing related to the political conflict," Col Pirat Banjongkhien, director of the Royal Thai Armed Forces' Military Technology Centre, is quoted as saying in the Bangkok Post.

    Voice TV is the only digital channel to still be off air after all 24 were suspended following Thailand's military coup on 22 May 2014.

    A further 13 politically-focused satellite TV channels, including ASTV, Blue Sky and Asia, also remain suspended.

    The channels have been suspended because their content may foster social division and state disharmony, said NCPO. The decision was made regardless of the stakeholders involved, the council added.

    Around 90% of TV channels have resumed broadcasting since the coup. Free-to-air analogue TV channels 3, 5 7, 9, 11 and Thai PBS are back on air, while 23 digital terrestrial channels are also now broadcasting. The NCPO has also lifted the suspension on 333 satellite channels, reports the Bangkok Post.

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    Thai army's Channel 5 to operate digital TV channel

    Rebecca Hawkes | 05 June 2014


    The Army-operated Channel 5 in Thailand is to migrate from analogue to digital television within four years after the award of a 15-year digital public TV licence.


    The National Broadcasting and Telecommunications Committee (NBTC) has approved the army's plan, which was proposed in March. Informative content will comprise 40% of programming this year, increasing to 50% in 2015, 50% in 2016, and 70% in 2017, reports The Nation.

    The channel will reportedly be the model for the digital migration of state run, analogue TV stations – including the Public Relations Department's channel NBT and Thai PBS.

    There will be 12 public digital TV channels, which, under NBTC regulations, are restricted from airing more than eight minutes per hour of corporate social responsibility advertising. Channel 5 will, however, be allowed to show 12 minutes of advertising each hour – on a par with commercial TV channels – reports the daily newspaper.

    The Parliament TV channel will reportedly also be granted a digital public TV licence from the NBTC this year.

    NBTC has also approved the application of satellite TV network PSI Holdings to convert from a free-to-air broadcaster to a pay-TV satellite operator. Including PSI, there are now 11 pay-TV satellite network operators in Thailand, and 21 free-to-air satellite TV platforms.

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    New fashion channel Clozette TV plans Asian launch

    Rebecca Hawkes | 05 June 2014



    Digital media marketeers Brand New Media and Asian social network and shopping portal have teamed up to launch a new fashion IPTV channel, Clozette TV, in September.


    Clozette TV will be accessible in Singapore, Taiwan, Japan, Malaysia, Indonesia and the Philippines, according to its parent companies.

    Available on Internet-connected devices via Brand New Media's ChannelPLAY platform, Clozette TV will offer on-demand content – from Asia and the west – focusing on skincare, beauty and fashion.

    "We are very excited about this partnership – Clozette TV is a great addition to Clozette's ecosystem of style discovery and online shopping," said Roger Yuen, founder and chief executive, Clozette.

    Brand New Media has launched eight IPTV channels and two broadcast channels in the past two years.

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    DStv adds Portugal's CMTV in Angola, Mozambique

    Rebecca Hawkes | 05 June 2014



    Portuguese television channel CMTV will be available in Angola and Mozambique via MultiChoice's DStv pay-TV platform from 5 June.

    The move by CMTV's parent – the Cofina media group – comes just over a year after the channel launched in Portugal on the MEO pay-TV network.

    "This is the first step in our international expansion. We are very pleased that we can be an alternative viewing choice for all Portuguese living in these countries," said Octavio Ribeiro, director, CMTV. "The presence of CMTV in Angola and Mozambique will contribute to further strengthening of relationships in communities of Portuguese speakers."

    Cofina also owns, among other publications, Portugal's Correio da Manhã and Jornal de Negócios.

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    Fox set to launch on Com Hem in Sweden

    June 5, 2014 06.32 Europe/London By Robert Briel



    FoxFox will be made available to 1.8 million Swedish viewers after the summer, through Com Hem’s analogue and digital packages.

    Com Hem has nearly two million connected households and 830,000 unique customers subscribing to the company’s TV, high-speed broadband and fixed telephony services.

    Fox will be the first FIC entertainment channel in the Swedish market. The channel is already available in 25 European markets, including Nordic neighbours Norway and Finland. In Europe and Africa, Fox is distributed to 59.5 million subscribers and in over 216 million homes across 125 countries worldwide.

    “Com Hem has the strongest channel line-up amongst Swedish TV suppliers today and we are constantly looking for new great content for our customers. We welcome FOX to the Com Hem-family and are particularly excited to be the first operator in Sweden to bring this great new entertainment channel to all our customers and connected households,” said Jon James, COO at Com Hem.

    “We’re thrilled to be working with our partners Com Hem to bring FOX to Sweden. This bold move further strengthens the FIC presence in the Nordic region,” says Ase Ytreland, managing director of Nordic Region.

    “As we have proven in Norway and Finland already, Swedish viewers will be offered the very best of the FOX experience, which we see as a natural step in our growth here. We expect Sweden to become one of our most important markets so we are already hiring many new staff to be located in the beautiful new FOX offices in central Stockholm. We are here to build a great new entertainment channel for the Swedish viewers.”


 

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