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Thread: Daily Satellite TV News

“Overwhelming uplift” in C4 ad data trial November 9, 2013 07.38 Europe/London By Julian Clover channel-4-logo-hqChannel 4 has revealed the

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    “Overwhelming uplift” in C4 ad data trial
    November 9, 2013 07.38 Europe/London By Julian Clover

    channel-4-logo-hqChannel 4 has revealed the results of its data targeting trial across the 4oD service.
    The broadcaster told its Upfront 2014 event that it had seen “overwhelming uplifts” across a trial group of seven blue chip advertisers.
    B&Q, Unilever, Microsoft, Bulmers, Nokia, McDonalds and O2 had joined a pool of data pioneers earlier this year to trial targeting their Video On Demand advertising at the same demographic audiences they buy on TV (e.g. 16-34s, ABC1s).
    Results from comScore and MTM London across all advertisers in the pioneer group, the results revealed that hitting the right target audience increased advertising effectiveness. Top of mind brand awareness was found to significantly increase over the campaign period (+11%), with demographic targeting delivering on average double the uplift compared to a standard 4oD campaign.
    The findings also suggested that demographic targeting helps to increase positivity towards a brand resulting in a number of significant uplifts in brand image when compared to a standard 4oD campaign.
    Gill Whitehead, Director of Audience Technology & Insight at Channel 4 said: “Harnessing the growth of our currently 9m strong registered viewer database, we’re continually improving the effectiveness of advertising on 4oD for our agency and client partners. Following these impressive results from our first commercial data initiative, our next steps are to look at interest-based and behavioural targeting which will enable advertisers to target categories such as food, health and technology.”
    comScore used its vCE methodology to reveal the proportion of campaign impressions delivered to the intended target audience and how the profile compares to natural internet delivery. MTM London used cookie tracking to examine the impact of 4oD on campaign effectiveness.

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    Net Insight chosen by Latin American operator for video distribution
    Juan Fernandez Gonzalez | 10-11-2013

    Swedish broadcasting solutions provider Net Insight has been selected by a Latin American operator for a service expansion.
    The operator, whose name remains a secret, has chosen the company's Nimbra MSR platform to extend its contribution and distribution network.
    The network expansion will enable transport of JPEG2000 compressed video services over IP, which makes more viable the distribution of high quality video streams regardless of broadband availability.
    This avoids the possible problems generated by uncompressed video, whose transport has many advantages in the production chain, but whose contribution and distribution applications may be problematic due to the bandwidth demand. The Nimbra MSR solution will provide flexible service for the local broadcasters.
    Net Insight will deliver the technology before the end of the year, and the deal is valued at nearly €1 million.
    “The order shows our leading position in video transport in Latin America,” said Fredrik Tumegård, CEO at Net Insight. “Our customers are preparing for coming major sports events on this continent.”
    Net Insights delivers transport solutions for broadcast and IP media, DTT and IPTV/CATV networks. The Nimbra platform is the industry solution for video, voice and data, reducing cost and enhancing competitiveness in delivery of existing and new media services.

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    BT snatches Champions League
    November 9, 2013 10.43 Europe/London By Chris Dziadul

    BT Sport DiscussionBT Sport has secured the exclusive live broadcasting rights to all 350 matches of the UEFA Champions League and UEFA Europa League for three seasons from 2015/16.
    This is the first time a single UK broadcaster has won exclusive live rights to all matches from both tournaments.
    BT Sport has agreed to pay around £299 million a season for the rights – it quotes the exact figure as €1,075,981,484.31 over the three seasons – and says it is amount it can incur without changing its financial outlook.
    The company adds that it has pledged to make its new matches more accessible and affordable to fans. It has also announced that it will show a selection of the new matches free on BT Sport, even to homes that have not signed up to the channels.
    Commenting on securing the rights, Gavin Patterson, BT chief executive, said: “I am thrilled that BT Sport will be the only place where fans can enjoy all the live action from the UEFA Champions League and UEFA Europa League. Both tournaments are world class and firm favourites with many. The live rights will give a major boost to BT Sport and give people yet another reason to take our terrific service.
    “BT Sport has got off to a strong start with customers enjoying what we have to offer. We have attracted millions of customers by giving sport back to the fans, and we can assure people who want to catch all the action, that European football will be far more accessible and affordable with BT.”
    Guy-Laurent Epstein, UEFA Events SA marketing director, added: “UEFA is delighted to welcome newcomer BT Sport to the family of UEFA Champions League rights holders. Since its launch in the summer, BT Sport has been UEFA’s partner for the UEFA Europa League and has demonstrated its ability to deliver premium sports coverage. We look forward to working with BT Sport on both competitions in the 2015-18 rights cycle.”
    Sky meanwhile issued the following statement:
    “We bid with a clear view of what the rights are worth to us. It seems BT chose to pay far in excess of our valuation.
    “There are many ways in which we can invest in our service for customers. We take a disciplined approach and there is always a level at which we will choose to focus on something else. If we thought it was worth more, we’d have paid more.
    “Nothing changes until 2015 and we look forward to 18 more months of live Champions League on Sky Sports. We will now re-deploy resources and continue to bring customers the best choice of TV across our offering.”
    The live rights are currently held by Sky Sports and ITV.

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    A+E Networks renews partnership with ZDF Enterprises
    Jörn Krieger | 10-11-2013

    US media company A+E Networks and ZDF Enterprises, the commercial subsidiary of German public broadcaster ZDF, have extended their creative partnership for three years.
    The agreement dates back to 2005 and includes programme acquisition and distribution representation components. With the renewal, ZDF can continue to screen its ZDF History programming on Sunday nights. The block is programmed under the editorial control of ZDF programmers with content provided by both ZDF and A+E Networks, a joint venture of Disney-ABC Television Group and Hearst Corporation.
    A second component of the agreement calls for ZDF Enterprises to continue its role as content sales representative for content from A+E Networks' catalogue to German-speaking Europe. ZDF Enterprises will represent several hours including the long running series Modern Marvels, episodes from the series Biography and other history programmes.
    A+E Networks' pay-TV channels History and The Biography Channel in Germany will continue to acquire local content from ZDF Enterprises' catalogue for broadcast.

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    Zee TV Canada expands HD offer on Telus
    Rebecca Hawkes | 10-11-2013

    South Asian network Zee TV has rolled out its high definition (HD) channel in Canada on Telus, in partnership with Ethnic Channels Group (ECG).
    The standard definition of Zee TV Canada, which is already available in HD on Rogers, Bell, launched in February 2013.
    “As a market leader we have to continuously reinvent and offer more value to our subscribers. Expansion of our HD offering in Canada is in line with the same thought process. Our success in Canada in recent times only reinforces our belief in the Canadian market,” said Sameer Targe, general manager, Zee America.
    Zee TV Canada in HD is available on Telus Channel number 2318.

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    TV Record retains audience lead in Angola
    Gabriel Miramar-Garcia | 10-11-2013

    TV Record continues to dominate pay TV in Angola. The Media Agency shows that the TV Record has 35.21% of viewers in the Portuguese-speaking country, with 21.4% of daily viewers.
    TV Globo hasn’t been able to beat TV Record’s popularity in Angola, despite showcasing Angolan artists for the Brazilian Day party in that country. TV Globo now has 32.3% market share, and 18.9% of the daily viewers.
    TV Record presenter Rodrigo Faro is the most liked TV personality. He hots the program O Melhor do Brasil (The Best of Brazil), which is the No. 1 TV programme on Sundays in Angola.
    TV Record also wins on daily news. Jornal da Record is watched by 11.4% of Angolans, whilst TV Globo holds a 3.4% audience share with its National News (Jornal Nacional)
    “Similar to what already happens in many other countries where the TV Record signal is established, these latest resultsreinforce our commitment and the hard work performed by everyone who is part of this great family,” said the CEO Marcelo Cardoso, who oversees the international operations of TV Record around the world.

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    Doordarshan launches new film slot
    Rebecca Hawkes | 10-11-2013

    India’s public television broadcaster Doordarshan (DD) is to air acclaimed Indian films in a new 11pm slot every Sunday and Monday evening, beginning on 10 November.
    The slot, called the Best of Indian Cinema, forms part of the celebration of a centenary of Indian films.
    Each of the movies, which will be in a variety of languages and subtitled in English, has received awards nationally or internationally, featured in the Indian Panorama, or competed in 16 international film festivals.
    Indian films selected for Cannes, Berlin, Venice, Toronto, Locarno, London, Karlovy Vary, Nantes, Rotterdam, Fribourg, Munich, Busan, Hong Kong, Tokyo, Rome and Sydney film festivals are eligible for telecast.
    All the films to be televised in DD’s year long initiative have been made since the year 2000, and are certified U or U/A by the Central Board of Film Certification (CBFC).
    In order to attract producers for the initiative, DD has increased the telecast fee. A television premiere on DD can earn INR 2,500,000, while the non-exclusive screening fee has been set at INR 1,500,000 –representing a threefold increase.

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    IPTV and cable TV subscribers on opposite trajectories
    November 11, 2013 09.36 Europe/London By Robert Briel

    From 4Q12 to 1Q13, IPTV subscribers grew over 6% worldwide, while cable video subs declined around 1%, according to Infonetics Research.
    “Cable TV and IPTV subscriptions in North America and EMEA continue to move in opposite directions,” reports Jeff Heynen, principal analyst for broadband access and pay TV at Infonetics Research.
    “While telcos saw healthy quarter-over-quarter gains in IPTV subscribers in both regions in the first quarter of 2013, cable video subscribers fell off yet again.”
    The top 5 IPTV providers by subscribers are, in rank order, China Telecom, Orange, Iliad Group, Verizon and AT&T—together accounting for 43 million subscribers in 1Q13.
    Meanwhile, in 1Q13 the top 5 cable TV providers—Comcast, Guangdong Cable TV, Jiangsu Cable TV, Shandong Cable TV and Zhejiang Cable TV, in alphabetical order—netted 93 million subscribers combined.
    China Telecom remains the world leader in telco IPTV subscribers, with around 22 million subscribers as of 1Q13.
    IPTV is taking off in the Middle East: Combined, IPTV subscribers for Etisalat, du and Saudi Telecom grew 42% year-over-year in 1Q13.
    IPTV is also hot in Asia Pacific, where Telekom Malaysia’s subscribers soared 68% in one year

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    Android 4.1 app launched for Aereo
    November 11, 2013 09.30 Europe/London By Robert Briel

    Aereo hasannounced that its first ever Aereo app for Android will now support devices running Android operating system 4.1.
    The app, which was released in a public beta on October 22, is available to Aereo members residing in markets where Aereo’s technology has launched.
    “We have been hard at work to expand the number of devices compatible with Aereo,” said Aereo CEO and Founder Chet Kanojia.
    “With the addition of Android 4.1 compatibility, more consumers will have the ability to access Aereo’s technology on more devices, giving people choice and control over how they watch television. We’re continuing to add new features that improve the consumer experience and our team is very focused on continuing to expand to more cities. It’s an exciting time for Aereo as we continue to grow across the country.”
    Using Aereo’s technology, consumers can record and watch their programmes live and can save their shows for later. Aereo’s technology works on ‘smart’ devices from tablets to phones to laptop computers. In addition to the Aereo app for Android, Aereo is currently supported on iPad, iPhone, iPod Touch, Chrome, Internet Explorer 9, Firefox, Safari, Opera, AppleTV (via airplay) and Roku platforms.
    Aereo is currently available tin the following metropolitan areas: New York City, Boston, Atlanta, Salt Lake City, Miami, Houston, Dallas, Detroit and Denver. Aereo will launch additional cities throughout the remainder of 2013 and into 2014.

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    PayPal connects to HbbTV
    November 11, 2013 09.15 Europe/London By Robert Briel

    Online payment provider PayPal has introduced an In-Device-Payment solution for connected TVs using the HbbTV standard, developed with Munich-based developer Gofresh.
    The solution allows viewers with an HbbTV television to make payments via their remote control using a four to eight-digit PIN code. Users have to create the PIN code online using their desktop, laptop, smart phone or tablet, after which they will be able to make payment using PayPal.
    Viewers can use this method to pay for premium content offered on HbbTV services. The first application will be for the Gofresh games portal itsmy.TV. In the future, such payments can also be used to order physical goods via the TV set on HbbTV powered shopping portals.


 

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