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Thread: Daily Satellite TV News

Tesco Blinkbox in autumn push September 19, 2013 Europe/London By Julian Clover Blinkbox, the online movie service backed by supermarket

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    Tesco Blinkbox in autumn push
    September 19, 2013 Europe/London By Julian Clover


    Blinkbox, the online movie service backed by supermarket Tesco, is launching an autumn marketing offensive designed to differentiate it from rivals Netflix and Lovefilm.
    At the heart of the campaign is the claim that Blinkbox has ten times more ‘blockbuster’ movies than its two high profile rivals.
    Large in store promotions, with the tag line Coming Sooner, will be supported by digital and print advertising.
    Tesco is also launching Blinkbox movie and TV cards in £5, £10 and £20 denominations.
    Blinkbox COO Adrian Letts said: “This activity is about playing to our strengths and using the vast network of stores to communicate the significant benefits of blinkbox over our rivals. With millions of customers walking through Tesco’s doors on a weekly basis, we have a great opportunity to talk to them about the really exciting entertainment that blinkbox has to offer.
    Earlier this month Netflix announced plans to join the Virgin Media TiVo platform in a deal struck before the UK cablenet’s takeover by Liberty Global.

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    Tesco Blinkbox in autumn push
    September 19, 2013 Europe/London By Julian Clover


    Blinkbox, the online movie service backed by supermarket Tesco, is launching an autumn marketing offensive designed to differentiate it from rivals Netflix and Lovefilm.
    At the heart of the campaign is the claim that Blinkbox has ten times more ‘blockbuster’ movies than its two high profile rivals.
    Large in store promotions, with the tag line Coming Sooner, will be supported by digital and print advertising.
    Tesco is also launching Blinkbox movie and TV cards in £5, £10 and £20 denominations.
    Blinkbox COO Adrian Letts said: “This activity is about playing to our strengths and using the vast network of stores to communicate the significant benefits of blinkbox over our rivals. With millions of customers walking through Tesco’s doors on a weekly basis, we have a great opportunity to talk to them about the really exciting entertainment that blinkbox has to offer.
    Earlier this month Netflix announced plans to join the Virgin Media TiVo platform in a deal struck before the UK cablenet’s takeover by Liberty Global.

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    VOD accounts for 1 in 6 TV minutes
    September 19, 2013 01.59 Europe/London By Julian Clover


    canvas-ondemandOn Demand and PVRs account for almost 1 in 6 TV minutes viewed in the UK and the United States, according to a new report from IHS.
    Broadcast TV continues to deliver audiences, particularly in the recession hit countries of Italy and Spain. However, it is timeshifted TV and on demand usage that is driving increases in the United States, UK and Germany.
    Individuals in the United States and UK spent over 40 minutes per day watching on-demand or timeshifted TV in 2012. By contrast, Spanish individuals spent the least amount of time – across the markets assessed– watching on-demand or timeshifted TV, spending just ten minutes per day on average viewing TV via non-linear mechanisms.
    One in seven minutes of online viewing is now to subscription VOD, which is beginning to have a significant effect on the viewing habits of the average consumer. In the US, OTT subscription service viewing has risen by 10 minutes a day between 2010 and 2012. This has been mirrored by a decline in daily linear broadcasts of 13 minutes per day.
    Across the Big 5 European markets (UK, France, Germany, Spain, Italy), subscription VOD services such as Netflix and Lovefilm are responsible for nearly 1 in every 7 minutes of online viewing of TV (long-form TV only, excluding user generated content).
    IHS will be presenting the latest digital media trends in our annual conference The Future of Digital Media Distribution on September 26.

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    VOD accounts for 1 in 6 TV minutes
    September 19, 2013 01.59 Europe/London By Julian Clover


    canvas-ondemandOn Demand and PVRs account for almost 1 in 6 TV minutes viewed in the UK and the United States, according to a new report from IHS.
    Broadcast TV continues to deliver audiences, particularly in the recession hit countries of Italy and Spain. However, it is timeshifted TV and on demand usage that is driving increases in the United States, UK and Germany.
    Individuals in the United States and UK spent over 40 minutes per day watching on-demand or timeshifted TV in 2012. By contrast, Spanish individuals spent the least amount of time – across the markets assessed– watching on-demand or timeshifted TV, spending just ten minutes per day on average viewing TV via non-linear mechanisms.
    One in seven minutes of online viewing is now to subscription VOD, which is beginning to have a significant effect on the viewing habits of the average consumer. In the US, OTT subscription service viewing has risen by 10 minutes a day between 2010 and 2012. This has been mirrored by a decline in daily linear broadcasts of 13 minutes per day.
    Across the Big 5 European markets (UK, France, Germany, Spain, Italy), subscription VOD services such as Netflix and Lovefilm are responsible for nearly 1 in every 7 minutes of online viewing of TV (long-form TV only, excluding user generated content).
    IHS will be presenting the latest digital media trends in our annual conference The Future of Digital Media Distribution on September 26.

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    IPTV without the box in CI Plus upgrade
    September 19, 2013 00.15 Europe/London By Julian Clover


    CAM_ci-plus_genericA new version of the DVB Common Interface platform has been launched by the DVB at IBC 2013. In a demonstration the standard setting organisation showed at SmarDTV CI Plus 1.4 Conditional Access Module and a Phillips television set, running an IPTV application developed by Accenture.
    Once the module is inserted an automatic discovery process starts to find the location, any available IPTV channels, and retrieves the operator’s virtual STB application. CI Plus 1.4 can be used for the delivery of linear and VOD channels, significantly it can also access a network PVR.
    Although there have been proprietary solutions, most notably Samsung’s implementation with TeliaSonera, the DVB said there had been a call for standardisation. However, the new module does require a compatible television set, so the existing product will remain in place for some time to come. European operators have launched CI Plus as an alternative to the set-top box in a number of markets.
    Host middleware includes HbbTV – the format used in the DVB on-stand demo, MHP and MHEG-5.
    Official publication of the specification as a DVB BlueBook is expected later this month, while the required OIPF specifications are expected for publication in early 2014.
    Development of CI Plus 2.0 is underway including a new form factor.
    It is expected that new television sets supporting the new specification will appear on the market around 2015/16.

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    IPTV without the box in CI Plus upgrade
    September 19, 2013 00.15 Europe/London By Julian Clover


    CAM_ci-plus_genericA new version of the DVB Common Interface platform has been launched by the DVB at IBC 2013. In a demonstration the standard setting organisation showed at SmarDTV CI Plus 1.4 Conditional Access Module and a Phillips television set, running an IPTV application developed by Accenture.
    Once the module is inserted an automatic discovery process starts to find the location, any available IPTV channels, and retrieves the operator’s virtual STB application. CI Plus 1.4 can be used for the delivery of linear and VOD channels, significantly it can also access a network PVR.
    Although there have been proprietary solutions, most notably Samsung’s implementation with TeliaSonera, the DVB said there had been a call for standardisation. However, the new module does require a compatible television set, so the existing product will remain in place for some time to come. European operators have launched CI Plus as an alternative to the set-top box in a number of markets.
    Host middleware includes HbbTV – the format used in the DVB on-stand demo, MHP and MHEG-5.
    Official publication of the specification as a DVB BlueBook is expected later this month, while the required OIPF specifications are expected for publication in early 2014.
    Development of CI Plus 2.0 is underway including a new form factor.
    It is expected that new television sets supporting the new specification will appear on the market around 2015/16.

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    Verwaayen: Cable not ready for challenges
    September 21, 2013 09.28 Europe/London By by Robert Briel, CTAM Eurosummit 2013, Barcelona



    Ben Verwaayrn“Our business has never been very good at ensuring that everything works,” said Ben Verwaayen in an interview by Don Tascott, at the CTAM EuroSummit.
    The former CEO of KPN, BT and Alcatel Lucent was frank about the current state of the industry: “People have to talk fifteen minutes to a call centre to explain what is wrong and then take half a day off. The differentiator is services and for a long time that was the last thing.”
    “Things need always to work and that means service comes first; but today services comes last. I have great doubt that this industry can do it. Pure distribution won’t be enough.”
    The cable industry needs to adapt to the new situation – fast. “Consumer is changing radically the build up of this industry.”
    Until recently, the division was clear: telcos were in the business of television, cable network in the distribution of television. “The big disruptor are ubiquitous networks. People were training to think vertical. But now the protections has gone away.”
    The second thing is the need to change fast and adopt to new market situation. Speed is everything. “The old speed is now snail speed, which was okay till recent. But now, if you are not fast in the decision process you’re in trouble.”
    The third problem is that technology has gone global – you dont know where it is coming from.”
    A recent example of unexpected competition was the recent bid by Google for the NFL Rights, “that was for me the most important event of the past few weeks. And the Virgin deal with Netflix might be a brillian deal creating value in total chain.”
    “The industry also needs to consolodate, there is way too many of us. Look at the US, there are five to ten major player, while in Europe there are 128 operators. That is a factor of ten and there is no way that a factor of ten can survive. We need to converge, you can see it coming.”
    In Europe there is also no space for 28 regulators, there need to be one, sinhle European market.

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    Meeting marketing challenges
    September 21, 2013 09.15 Europe/London By Robert Briel



    By Shirley dejong (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia CommonsSelling your product in a more creative way was the central theme in the marketing session, which provided insight in a number of innovative campaigns.
    Turner Broadcastibg Systems tackled the problem of not being able to buy spots on other channels by organising the CN Academy in ten countries, whereby young football enthousiast could win workshop[s with a famous footballer.
    Matthias Heinze, VP, commercial, marketing and PR, TBS, aid that the result was more than 1,000 videos uploaded by aspiring young football talent and over 1 million video views. Other Turner successes were the TNT viral campaign and the Lazy Town initiative, all about healthy eating and moving for young kids.
    In Denmark, YouSee created a live event, called YouSee Live 13, where the operator invited 10,000 of its customers, who were treated to a day long show and an expo with dozens of stands.
    Ziggo’s Nico Rijfjhoff told the audience that “brands need to get more sexyness and need to market beyond the tv screen. We want our customers to be more emotional than functional.”
    Connecting the Ziggo brand with entertainment resulted an alignment with Live Nation in which one of the biggest concert halls in The Netherlands was branded as the Ziggo dome
    With 500,000 Led lights on the outside walls the dome shows outside what is inside – and can also project messages to passers by,
    Antonio Valor, CMO, ONO, turned a press conference into an event by lifting fifteen journalists with a balloon sky high.

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    Meeting marketing challenges
    September 21, 2013 09.15 Europe/London By Robert Briel



    By Shirley dejong (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia CommonsSelling your product in a more creative way was the central theme in the marketing session, which provided insight in a number of innovative campaigns.
    Turner Broadcastibg Systems tackled the problem of not being able to buy spots on other channels by organising the CN Academy in ten countries, whereby young football enthousiast could win workshop[s with a famous footballer.
    Matthias Heinze, VP, commercial, marketing and PR, TBS, aid that the result was more than 1,000 videos uploaded by aspiring young football talent and over 1 million video views. Other Turner successes were the TNT viral campaign and the Lazy Town initiative, all about healthy eating and moving for young kids.
    In Denmark, YouSee created a live event, called YouSee Live 13, where the operator invited 10,000 of its customers, who were treated to a day long show and an expo with dozens of stands.
    Ziggo’s Nico Rijfjhoff told the audience that “brands need to get more sexyness and need to market beyond the tv screen. We want our customers to be more emotional than functional.”
    Connecting the Ziggo brand with entertainment resulted an alignment with Live Nation in which one of the biggest concert halls in The Netherlands was branded as the Ziggo dome
    With 500,000 Led lights on the outside walls the dome shows outside what is inside – and can also project messages to passers by,
    Antonio Valor, CMO, ONO, turned a press conference into an event by lifting fifteen journalists with a balloon sky high.

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    Fries and Murdoch remain best of frenimies
    September 21, 2013 10.38 Europe/London By Julian Clover


    Mike FriesSkiing partners Mike Fries and James Murdoch came to the stage with a familiar message. They could learn from people like Netflix, but ultimately have a better product, along the way there would be a story of gradual growth.
    Missing from a panel session fronted by a high profile CNN anchor was any discussion on today’s proposals for 600 redundancies at Liberty Global acquisition Virgin Media.
    The UK cablenet has recently announced a deal to include Netflix on its TiVo platform in a transaction concluded before the purchase.
    “Our goal is to learn from companies like Netflix, what Netflix has taught us is not the content, but how that is presented to the consumer and we can incorporate all of that because we have the better content,” said Fries. “We see Netflix as a movie channel rather than a competing product, That might not be the same in every market where we may launch our own OTT services.
    “We are not good at moving the content from the TV to other devices, we’re not good at bringing contents to the TV, and were not good at the user interface so all our investment in Horizon and TiVo is aimed at that.”
    On another recent Virgin ad, Fries commented: “BT Sport is not innovation, it’s just raising the cost of what consumers pay. Bottom line.”
    James Murdoch argued there was room for many channels, many pay TV providers, and competition in video and voice. But said it was not a zero sum gain. He said it was difficult to manage the various levels of regulation within Europe when looking to expand.
    “It’s regulatory jeopardy when you have member states, then Europe, then someone else. The regulators are so differentiated that it can become so difficult.”
    The two discussed areas of mutual agreement, Fries saying the sale of the Chellomedia content business was necessary because it was not core, and openly admitting Murdoch could do content better.
    Sky and Virgin have had differences on the sale of rights, most notably when Sky basics were off the cablenet for some 18 months, and Sky Atlantic remains an absentee, not that there was any mention in the session.
    A charitable Murdoch, said football need not be held back for satellite alone. “People talk about it and that doesn’t happen because we have a natural incentive to sell to as many people as we can.”


 

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